NCTA — The Internet & Television Association

The Future of TV is Apps

Future of TV is Apps

The Future of TV is Apps

Today, we live in a highly competitive video marketplace where entertainment is no longer confined to the living room TV. We have access to live programming that can stream directly to a tablet, computer, or smartphone. We can purchase and download our favorite shows via multiple services and providers. And we can store our video in the cloud and then watch it on almost any device from any location. It’s all done through an ever-growing marketplace of TV apps. Currently, Americans are enjoying hundreds of TV apps from networks, providers and streaming services all vying for our eyeballs and attention.

It wasn't always this way - we used to have to sit at home, gather in front of the TV and wait patiently for our favorite shows to come on. Fast forward to today and we’re having new and exciting TV experiences but without being tethered to the TV. With apps turning nearly every device we own into a TV screen, we can watch what we want, wherever we are, on the schedule we choose.

Facts: Future of TV

Facts: Future of TV

Fact
21M
21 million homes used an Amazon Fire TV, AppleTV, Chromecast or Roku for an average of almost 15 days a month in 2017
Fact
460M+
Over 460 million IP devices in the market today can support one or more pay TV apps.
Fact
168.1M
Number of U.S. consumers that watched streaming video via a connected TV device in 2017

Today’s viewer can experience television via an ever-growing list of programmer and operator apps as well as web-streaming apps like Netflix and Hulu. Through competitive collaboration, device creators, content producers, and cable operators are all changing the face of TV technology. By supporting the role of apps and IP-based technology in delivering TV, we can ensure a future of ever-improving video experiences.