NCTA

The Future of TV is Apps

Future of TV is Apps

The Future of TV is Apps

Today, we live in a highly competitive video marketplace where entertainment is no longer confined to the living room TV. We have access to live programming that can stream directly to a tablet, computer, or smartphone. We can purchase and download our favorite shows via multiple services and providers. And we can store our video in the cloud and then watch it on almost any device from any location. It’s all done through an ever-growing marketplace of TV apps.

In his recent keynote address, Apple CEO Tim Cook declared the future of TV was apps. Cook couldn’t be more right. In fact, already Americans are enjoying hundreds of TV apps from networks, providers and streaming services all vying for our eyeballs and attention.

It wasn't always this way - we used to have to sit at home, gather in front of the TV and wait patiently for our favorite shows to come on. Fast forward to today and we’re having new and exciting TV experiences but without being tethered to the TV. With apps turning nearly every device we own into a TV screen, we can watch what we want, wherever we are, on the schedule we choose.

Facts: Future of TV

Facts: Future of TV

Fact
151
Number of TV and movie networks on Roku, America’s most popular app-based video device.
Fact
460
Approximate number (in millions) of IP devices in the market today can support one or more pay TV apps.
Fact
1.2M
Viewers of the 2015 NCAA Football Championship on WatchESPN, a 128% increase over 2014

STRONG VIDEO MARKETPLACE

Strong Video Marketplace

 

Dozens of providers offering millions of Americans thousands of hours of programming via almost any web connected device. This is the face of a competitive app based video marketplace. Competition is alive and well.

TV IS TRULY EVERYWHERE

TV is truly everywhere

 

Audiences have changed how they watch and share TV and cable programmers are changing right along with them. Already, apps are delivering thousands of hours of programming and making TV an anytime, anywhere experience.

MERGING MEDIA DEVICES

MERGING MEDIA DEVICES

 

Set-top boxes are looking more like IP devices. IP devices are behaving more like set-top boxes. As we grow closer to the perfect media device, the app is sure to be at its center.

ALWAYS CONNECTED HOME

ALWAYS CONNECTED HOME

 

When almost any device is capable of serving as a conduit to your television shows, the possibilities of the connected home are endless.

PAY TV APPS ON ALL DEVICES

PAY TV APPS ON ALL DEVICES

 

Content creators aren’t the only ones creating unique app experiences. All of the top pay TV providers also have apps and all of them are available on the most popular app marketplaces.

TVS GETTING SMARTER

TVS GETTING SMARTER

 

45% of smart TVs sold in the US during the second quarter of 2015 supported apps, up from 34% the year before.

Today’s viewer can experience television via an ever-growing list of programmer and operator apps as well as web-streaming apps like Netflix and Hulu. Through competitive collaboration, device creators, content producers, and cable operators are all changing the face of TV technology. By supporting the role of apps and IP-based technology in delivering TV, we can ensure a future of ever-improving video experiences.