It wasn't always this way - we used to have to sit at home, gather in front of the TV and wait patiently for our favorite shows to come on. Fast forward to today and we’re having new and exciting TV experiences but without being tethered to the TV. With apps turning nearly every device we own into a TV screen, we can watch what we want, wherever we are, on the schedule we choose.
The Future of TV is Apps
Facts: Future of TV
STRONG VIDEO MARKETPLACE
Dozens of providers offering millions of Americans thousands of hours of programming via almost any web connected device. This is the face of a competitive app based video marketplace. Competition is alive and well.
TV IS TRULY EVERYWHERE
Audiences have changed how they watch and share TV and cable programmers are changing right along with them. Already, apps are delivering thousands of hours of programming and making TV an anytime, anywhere experience.
MERGING MEDIA DEVICES
Set-top boxes are looking more like IP devices. IP devices are behaving more like set-top boxes. As we grow closer to the perfect media device, the app is sure to be at its center.
ALWAYS CONNECTED HOME
When almost any device is capable of serving as a conduit to your television shows, the possibilities of the connected home are endless.
PAY TV APPS ON ALL DEVICES
Content creators aren’t the only ones creating unique app experiences. All of the top pay TV providers also have apps and all of them are available on the most popular app marketplaces.
TVS GETTING SMARTER
45% of smart TVs sold in the US during the second quarter of 2015 supported apps, up from 34% the year before.
Today’s viewer can experience television via an ever-growing list of programmer and operator apps as well as web-streaming apps like Netflix and Hulu. Through competitive collaboration, device creators, content producers, and cable operators are all changing the face of TV technology. By supporting the role of apps and IP-based technology in delivering TV, we can ensure a future of ever-improving video experiences.