NCTA — The Internet & Television Association
Entertainment

The Power of TV

Over the past decade, audiences have enjoyed the wide variety of TV programming increasingly available to them. Cable networks continue to lead the pack of thought-provoking television and groundbreaking shows. More powerful storytelling we now see on screens has greatly benefitted from increasingly diverse showrunners, writers, actors, and everyone working behind the scenes. This era of endless options has seen networks reimagine how they create and deliver content, giving consumers amazing options to watch. The future of TV is bright.

TV Entertains America

Cable's TV networks provide consumers with entertaining programming for all interests and all audiences, creating award-winning shows that everyone loves. The industry invests millions every year to introduce new shows and services to consumers. These investments provide increased choice and variety of TV content for U.S. households, while at the same time continually innovating to enhance the quality and flexibility of the viewing experience. 

$
31.8
M
Basic cable networks spending in 2020 on content
S&P Global Insight
71
Emmys awarded to cable networks in 2020
NCTA
532
Number of original scripted shows that premiered in 2019
FX Networks

Top 10 Video Subscription Services

Competition in the Video Marketplace is Alive and Well
1
73.9
million
2
60
million
3
39.4
million
4
26.5
million
5
19.8
million
6
16.2
million
7
13
million
8
11.3
million
9
3.9
million
10
3.1
million
Q4 2020 U.S. Subscribers - S&P Global Intelligence, Company Filings. Netflix includes U.S. and Canada. Disney+ estimated.
family watching tv

Cable TV Costs 30-35¢ Per Hour of Video

When evaluating the value of a product or service, one common measurement is the cost weighed against the time spent using the service. The cable TV bundle is a low-cost form of entertainment.

Source: NCTA Analysis
tv boss

TV ratings give parents information about the content of shows and can help determine if programming is suitable for children.

Uplifting Storytellers

With more TV than ever before, audiences are finding more shows that resonate with them. Watch how BET celebrates Black Excellence year round, especially during Black History Month.

There’s Never Been a Better Time to Be a TV Fan

With more original content than ever before, there's something for everybody. Learn how ViacomCBS uses audience research to create programming that viewers are hungry for.

Elmo stars in this PSA to teach kids proper hand washing techniques

Cable TV networks have been airing PSAs to provide the public with COVID-19 information to help families deal with the crisis.