NCTA — The Internet & Television Association

Privacy Policy

Page Content

Last Modified: June 24, 2021

At NCTA - The Internet & Television Association (“NCTA,” “we,” “us,” “our,” and similar pronouns), we are committed to safeguarding and preserving the privacy of our visitors and users of our mobile application.

This Privacy Policy explains how we use and disclose the personal information that we collect from you while you visit the website located at or use our mobile application known as the NCTA App (collectively, “NCTA Digital Assets”). This Privacy Policy applies however you may access or use the NCTA Digital Assets, whether via personal computers, mobile devices or otherwise.

By visiting or using the NCTA Digital Assets, you are accepting the practices described in our Privacy Policy and agree that we may collect, use, and disclose your personal information as described in this Privacy Policy.

What Do We Mean by Personal Information?

For purposes of this Privacy Policy, “personal information” means any information from or about you that personally identifies you, either directly when combined with other information from or about you from any source. Personal information becomes “non-personal information” when it has been aggregated, summarized, excerpted, de-identified, or otherwise anonymized sufficiently that it is no longer identifiable and cannot be re-identified using reasonable efforts, resources, and technology.

What Information Do We Collect?

In running and maintaining our NCTA Digital Assets we may collect and process the following data about you:

  1. Information about your use of the NCTA Digital Assets including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data (such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses), location data and other communication data.
  2. Information provided voluntarily by you. For example, when you register for information, sign up to receive email newsletters from us, take part in online surveys,.
  3. Information that you provide when you communicate with us by any means.
  4. Information that you post or share in public areas, such as feedback sections or message boards, becomes public and is not covered by this Privacy Policy. Please do not post in any public area personal information that you expect to keep private.

When you interact with NCTA on a social media platform, such as Facebook, Twitter, or LinkedIn, or when you use your social media account or credentials to login to the NCTA Digital Assets, we may also collect the personal information that you make available to us on that page or through that account including your account ID or “handle.” Any information we receive through social media will be governed by this Privacy Policy. Your interaction with the social media platform, and the treatment of any information collected from you by that service, will be governed by the privacy policy of the social media platform.

We will not collect or use sensitive information about you unless we have your affirmative express consent. This includes your health information, information about your sexual orientation, and your personal financial information.

How Do We Use Cookies and Other Technologies?

Like many websites, we may use cookies and beacons as explained below, but we do not use them to deliver advertisements of any third party to the NCTA Digital Assets.

Cookies provide information regarding the computer or other device used by a visitor. We may use cookies where appropriate to gather information about your computer or device in order to assist us in improving our NCTA Digital Assets.

We may gather information about your general Internet use by using a cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.

You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

A web beacon is a small piece of software code on a web page or email that is programmed to collect non-personally identifiable information about your use of a given website or newsletter, e.g., whether you opened the email. Web beacons or similar technologies may be used for a number of purposes, including to count visitors to the NCTA Digital Assets, to monitor how users navigate the NCTA Digital Assets, to count how many emails from NCTA were actually opened, to count how many particular articles or links were actually viewed, or to advertise NCTA events and initiatives to you on our partner websites. We do not use web beacons to deliver advertising of any third-party. To learn more about the use of this information or to opt out of our potential use of web beacons for NCTA events and initiatives, please visit the Network Advertising Initiative by clicking

We do not track individuals over time and across third-party websites to provide targeted advertising and therefore do not respond to “Do Not Track” signals.

How Do We Use Your Personal Information?

We use the personal information that we collect from you to provide our services to you. In addition to this we may use the personal information for one or more of the following purposes:

  1. To communicate with you, respond to your inquiries and process any of your requests for emails, newsletters or other information, including verifying that your email address is active and valid.
  2. To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
  3. To enforce the Terms of Use or this Privacy Policy, or to meet any legal obligations.
  4. To protect or defend the rights, privacy, property, safety or security of any individual or entity, including the NCTA or third parties.
  5. For other reasons described in this Privacy Policy or disclosed to you at the time you provide the information.

We may use non-personal information – information that cannot reasonably be used to identify you – for any purpose.

When Do We Disclose Your Personal Information?

We will only disclose your personal information in accordance with this Privacy Policy and in the circumstances detailed below:

  1. Where we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required by law.
  2.  At the request of government authorities.
  3. To further fraud protection and reduce the risk of fraud.
  4. To third parties who may be contracted to assist in the operation of the NCTA Digital Assets and/or parties providing services on our behalf. We may provide these service providers with access to information, including personal information, needed to carry out the services they are performing. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to Us.
  5. In the event that we transfer some or all of our business to a successor.

We do not sell or disclose your personal information to third parties for their use in marketing and/or research.

How Do We Secure Your Data?

We will not retain personal information after it is no longer useful for the purposes for which it was collected. We will maintain physical, technical, and administrative security safeguards, appropriate to the sensitivity of the information, to protect any personal information about you that we collect or store.

Third Party Links

On occasion we include links to third parties on the NCTA Digital Assets. This Privacy Policy does not apply to the practices of those third parties. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal information.

Children’s Privacy

The NCTA Digital Assets are not intended for use by children under the age of 13 (“Children”), and we do not knowingly collect any personal information from Children on or through the NCTA Digital Assets. If we become aware that a Child has submitted personal information on or through the NCTA Digital Assets, we will immediately delete that Child’s personal information.

Changes to This Privacy Policy

We may change this Privacy Policy from time to time. If we do, we will post the revised Privacy Policy here and update the “Last Modified” date at the top. Unless otherwise noted, all changes are effective when posted. By continuing to use the NCTA Digital Assets following notice of such changes, you acknowledge such changes and agree to be bound by their terms and conditions.

How to Contact Us

If you have any questions or comments about this Privacy Policy, if you would like to update personal information we have about you or your preferences, or to exercise your rights, you may contact us at:

NCTA - The Internet & Television Association

25 Massachusetts Ave., NW - Suite 100
Washington, DC 20001
Ph: 202.222.2300
Email: [email protected]
© NCTA 2021