A mix of spectrum categories (unlicensed, shared, licensed, etc.), has powered new options and innovations, reflecting the complex tech ecosystem that has blossomed over the years. To continue fostering this success story, a holistic approach to spectrum management will benefit consumers, the marketplace, and the American economy. Americans have more choices than ever before for mobile service, saving them millions monthly when switching from higher-priced plans offered by traditional phone companies. Unsurprisingly, these lower-cost plans have been a hit with consumers.