NCTA — The Internet & Television Association

Consumer Insights

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Consumer Insights Across the Nation

Over the past few decades, technology has transformed our lives and changed how we live, work, learn and play. With virtually every American relying on the internet and enjoying the vibrant TV programming marketplace, it’s important to understand consumer attitudes and sentiments about the latest technologies and entertainment options at their fingertips.

Americans See the Internet
as an Economic Force

Select your state to learn more about the impact of telecommunication services in your community
48%
of Americans think the Internet and Cable Industry's Investment in Infrastructure in the U.S. has Helped Local Communities
Source: Morning Consult, February 2019
Percent of Americans who see high-speed Internet as important to each of the below:
80%
The U.S. Economy
77%
My State Economy
74%
My Local Economy
63%
My Job

Americans' Satisfaction with At-Home Internet Service

79
79
81
77
Satisfied with
quality
Satisfied with
reliability
Satisfied with
security
Satisfied with speed
of downloads
Source: Morning Consult, February 2019

Exciting Aspects of Today's TV Experience

Percent of adults excited about the following TV services:
74
More high-quality
original programming
65
More choices among
paying TV services
60
The ability to record shows on
a smartphone or computer
Source: Morning Consult, February 2019

The Future of Broadband Internet and Cable Services

56
Think Subscribing to Gig-Speed
Internet Service would Add
Value to Their Life
Percent of adults who think it is important broadband
internet has the following features:
Consistently Dependable
91
Greater encryption and privacy controls
89
Unparalleled Speed
86
Ability to handle more data from more devices
84
Source: Morning Consult, February 2019