Consumer Insights
America's Viewpoint
Over the past few decades, technology has transformed our lives and changed how we live, work, learn and play. With virtually every American relying on the internet and enjoying the vibrant TV programming marketplace, it’s important to understand consumer attitudes and sentiments about the latest technologies and entertainment options at their fingertips.
Americans Have Strong Satisfaction with Their Home Broadband
85%
Of Americans give a positive rating to their broadband service at home
Source: Morning Consult, March 2022
Consumers Highly Satisfied with Key Aspects of Their Home Internet Service
Over four in five adults are satisfied with the tested aspects of their home internet service.
85%
are satisfied with their speed of downloads
85%
are satisfied with their signal strength / network range
86%
are satisfied with the quality of connection of their internet service
87%
are satisfied with the security of their internet service
84%
are satisfied with the reliability of their internet service
Source: Morning Consult, March 2022
Satisfaction of Home Internet Service Has Increased Since 2019
2019
2022
Source: Morning Consult, March 2022
The Future of Broadband Internet and Cable Services
Percent of adults who think it is important broadband internet has the following features:
89%
Consistently
Dependable
Dependable
88%
Greater encryption and privacy controls
84%
Ability to handle more data from more devices
83%
Unparalleled
Speed
Speed
Source: Morning Consult, December 2020
Broadband Companies Will Meet Future Internet Needs
73%
of adults are confident that companies providing broadband service will continue to improve to meet future needs, including 26% who are very confident.
Source: Morning Consult, April 2021
Exciting Aspects of Today's TV Experience
Percent of adults excited about the following TV services:
74%
More high-quality original programming
66%
More choices among pay TV services
60%
Ability to record shows on a smartphone or computer
Source: Morning Consult, December 2020
COVID-19 Broadband Insights
The COVID-19 pandemic has underscored the importance of broadband so consumers can stay connected for learning, working, visiting doctors, communicating with family and much more.