Protecting Personal Information
NCTA’s member companies are firmly committed to safeguarding our customers’ personal information. With more of our daily lives taking place online, consumers deserve consistency, control, and confidence when it comes to their personal information. NCTA and our member companies are calling for a technology neutral federal data privacy law that protects consumers while promoting responsible data uses. We urge Congress to enact such a privacy law that establishes a new framework for today’s digital economy.
Elements of a Federal Framework
A comprehensive federal privacy law would enable consumers to enjoy transparency, choice, and security with respect to how their data is handled, regardless of where they are or what product or service they are using. Federal legislation should accomplish, at the very least:
Hold all parties doing business, both online and offline, to the same standards for how consumer personal data is used, shared, and protected
Empower consumers with simple ways to access and control the use of their personal data while preserving beneficial opportunities that lead to new innovations and customized services.
Ensure that consumers are clear about how their data is being collected and used, and require all parties collecting data to take reasonable physical, technical, and administrative security measures to protect that data.
Codify the Federal Trade Commission’s role as the preeminent national agency that oversees privacy and enhance the FTC’s enforcement tools.