Delivering Video Value

Welcome to the Golden Age of TV where America’s elite entertainment is found on cable video. Cable’s video platform has become the creative canvas where the world’s top writers, directors and actors are producing cinema-quality programming that is dominating the awards circuit and the TV ratings.

With Americans watching more TV every year, the value of cable’s video service continues to be the best of any form of entertainment. Cable’s method of delivering programming networks via packages – with channels grouped into a wide variety of basic and premium tiers – is what makes the programming we all want possible. This model produces the best TV available anywhere in the world where consumers have an overwhelming number of choices for what and how to watch. Viewers have the freedom to explore new shows and networks and come across some of the most creative storytelling of all time.

CAPTURING ALL THAT CABLE OFFERS: VIDEO

Cable’s business model gives storytellers the flexibility to take risks and craft imaginative and groundbreaking programming. Beyond providing the ability to create popular niche content, revenue created by cable’s tiered ecosystem is what allows networks to invest in ground-breaking, production-rich programming. Get a taste of all that cable offers in this video.

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EQUALLY INVESTED IN THE FUTURE

National cable programmers are investing billions annually - a total of $341.7 billion since 1996 - in producing the most compelling storytelling and widest diversity of content found anywhere. The quality of programs like Game of Thrones, The Americans, and Mr. Robot are stunning, and expensive to produce, but well worth it. Cable's video service provides tens of millions of Americans with the best quality and value for their entertainment dollar.

Fierce Competition

DELIVERING THE BEST VALUE
AND DIVERSITY OF CONTENT

Niche programming and networks that appeal to minority audiences create a diverse entertainment ecosystem like none other. The benefit of the cable bundle is to provide consumers with a broad array of viewing options in a readily accessible fashion. These options accommodate a variety of tastes by different members of a household and offer the best overall value when compared to purchasing channels or shows individually.

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