NCTA

Delivering 
Video Value

videovalue

Delivering 
Video Value

Welcome to the Golden Age of TV where America’s best entertainment is found on cable. Cable’s video platform is the creative canvas where the world’s top writers, directors and actors are producing cinema-quality programming that is dominating the awards circuit and the TV ratings -- and creating the most innovative storytelling of all time. 

Cable’s video service continues to be the best value of any form of entertainment.  Consumers now have an overwhelming number of ways to watch anytime, anywhere from more devices than ever before.  This exciting app-based video marketplace is no longer confined to the living room, as viewers have the freedom to explore new shows and networks wherever they are. In addition, cable’s method of delivering programming networks via packages – with channels grouped into a wide variety of basic and premium tiers – meets the needs of consumers everywhere.

National cable programmers are investing billions annually - a total of nearly $342 billion since 1996 - in producing the most compelling storytelling and widest diversity of content found anywhere. The quality of programs like Game of Thrones, The Americans, and Mr. Robot are stunning, and expensive to produce, but well worth it. Check out the trailers below to get the first glimpses of upcoming cable programming that makes viewers laugh, cry, scream, cheer and everything in between.

Niche programming and networks that appeal to minority audiences create a diverse entertainment ecosystem like none other. The benefit of the cable bundle is to provide consumers with a broad array of viewing options in a readily accessible fashion. These options accommodate a variety of tastes by different members of a household and offer the best overall value when compared to purchasing channels or shows individually.

TV IS TRULY EVERYWHERE

TV is truly everywhere

 

Audiences have changed how they watch and share TV and cable programmers are changing right along with them. Already, apps are delivering thousands of hours of programming and making TV an anytime, anywhere experience.

PAY TV APPS ON ANY DEVICE

phoneapps

 

Content creators aren’t the only ones creating unique app experiences. All of the top pay TV providers also have apps and all of them are available on the most popular app marketplaces.

Facts: Video Value

Facts: Video Value

Fact
73
Primetime Emmy Awards won by premium TV in 2016
Fact
900+
estimated total cable channels offered in 2014
Fact
26¢
price per viewing hour of digital video service in 2015