Category Archives: Video

Professor Steven Wildman Named FCC Chief Economist

Professor Steven Wildman, Michigan State University Professor of Information Studies, has been named as the FCC’s newest Chief Economist. In December Wildman spoke at NCTA Connects, a new event series at NCTA which hosts national thought leaders discussing issues that are impacting the media and communications industries. Below is a clip from Wildman’s presentation on usage based pricing: […]

Dispelling Broadband Pricing Myths with Professor Daniel Lyons!

Here at NCTA, we’ve been spending a lot of time lately discussing usage based pricing, or UBP. There’s a fair amount of confusion out there as to what UBP really is, how it would affect broadband service, and what it would do to the average American’s household budget. After hosting the first NCTA Connects event, […]

Full Video, The Evolving Internet: Patterns in Usage and Pricing

For those who missed last Friday’s NCTA Connects, here’s a full video of the event. The discussion, titled The Evolving Internet: Patterns in Usage and Pricing, was a deep dive into how consumer broadband usage is changing and how Internet Service Providers must evolve with the needs of their customers. Through the lens of an […]

Michael Powell Visits Fox Business

NCTA President and CEO Michael Powell visited Fox Business this morning. While there he discussed online security and the importance of understanding the constantly evolving technology around us. Watch the latest video at video.foxbusiness.com

Cable Dominates Emmy Awards

As Tom Hanks said at last night’s Emmy Awards, “television is better than ever.” And it would seem that television is better on cable.  Cable once again dominated the awards at the 64th Annual Emmy Awards, winning a majority of the awards.  Cable networks grabbed 57 percent of the Primetime Emmys, and 65 percent of […]

More Evidence of A Changing Video Marketplace

With last week’s release of the 14th Video Competition Report by the FCC, there is no better time for Congress to be conducting hearings about the vibrant video marketplace and to examine whether rules that were established in 1992 still make sense today. During Tuesday’s Senate Commerce hearing – The Cable Act at 20 – we expect to hear much about how the consumer marketplace has bypassed yesterday’s regulatory era.

The Commission’s 14th Report covers the four years from 2007 through 2010, a period that resulted in huge shifts in the video marketplace. Among other things, the 14th Report shows that:

Video competition continued to grow:

  • Cable’s share of the video marketplace fell from 65 percent of subscribers in 2006 to 60 percent in 2010.
  • DirecTV and Dish Network continued their climb, becoming the second and third largest MVPDs with over 19 million and 14 million customers, respectively. The combined share of the two DBS companies equaled 34 percent of subscribers in 2010 (up from 29 percent in 2006).
  • Telco providers served 6.9 million video subscribers, increasing their availability from approximately 4.7 percent of U.S. households in 2006 to 33 percent of U.S. homes in 2010.
  • The FCC found that by the end of 2010 “almost 43 million homes have access to four MVPDs. This [large telco] entry represents a significant increase in competition in the market for the delivery of video programming.”

MVPDs competed both on price and non-price:

  • “Over time, MVPDs have altered their pricing in response to changes in the competitive landscape”, with some offering low introductory or promotional prices as well as “experimenting with both higher-priced and lower-priced video packages.”
  • MVPDs have also adopted various competitive strategies that include “transition to digital service, product differentiation, delivery of video to diverse geographic locations, delivery of video to a variety of in-home or mobile devices, and implementation of marketing tactics.”

And those conclusions came before the most obvious acknowledgement of online video and the competition and options which online services offer. The 14th Report also mentioned “consumers’ rising demands for access to video programming anywhere and anytime,” an acknowledgement that TV Everywhere services are a response to customer demands.

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A Changing Video Marketplace

The House Energy & Commerce Subcommittee on Communications and Technology holds a hearing tomorrow to discuss “The Future of Video.”  NCTA President & CEO Michael Powell is among the eight witnesses that will testify at the hearing which also includes representatives from the satellite and broadcasting industries, online video providers, movie studios and public interest […]

Wednesday General Session Kicks off Last Day of the Cable Show

The final day of the 2012 Cable Show kicked off this morning with the last general session. To get the session started, Piers Morgan sat down for a one on one interview with Conan O’Brien to discuss his move away from traditional television to an online media empire.

Noting that Conan’s online following dwarfs that of Tonight Show host Jay Leno, Morgan asked what strategy drives Team Coco. O’Brien, crediting his savvy web team, said the show gets most of the focus, but you have to put a great deal of effort into promotion efforts on social media.

The full interview is fascinating and available for viewing at http://2012.thecableshow.com/vod

Following the O’Brien interview, a sports panel convened to discuss sports programming. Noting that 99.4% of ESPN programming is watched live, the panel discussion explored innovation in sports coverage. That discussion included the possibilities around sports programming for social viewing/media, 3D sports, and creating markets for new sports.