Category Archives: Action by Allies

Bringing Broadband to Low-Income Families

The National Broadband Plan has put the spotlight squarely on getting broadband service to the roughly 35% of U.S. households that don’t subscribe.  I don’t think anyone can disagree with this overarching goal, and it’s clear that it will take a multi-pronged approach to bridge this gap. The good news is that we have significant […]

Using Cable Tech to Teach

We often discuss the use of technology for purposes of entertainment, but it’s important to recognize that it can also be used for educational purposes. Our sister organization Cable in the Classroom, the U.S. cable industry’s education foundation, is dedicated to this mission: To foster the use of cable content and technology to expand and […]

The Future of the Internet

The cable industry has consistently demonstrated its commitment to policies that ensure all Americans have access to affordable broadband. This includes: Proposals to create a fund tailored to expanding broadband into unserved areas. The Broadband Data Improvement Act which would improve federal data collection regarding where broadband services have been deployed in the United States […]

More DTV News

You’ve heard about those DTV converter boxes that you can get a coupon for. News today that the Consumer Electronics Association (CEA) has partnered with the National Association of Broadcasters (NAB) on an upgrade of the nine-year-old site, “an online antenna mapping program designed to help users determine the proper outdoor antenna to use […]

Who chooses cable?

CTAM, the marketing association for the cable industry, released a study this week that looked at different consumer segments (particularly ones that are influential in the spread of hi-tech), their technology adoption, the decision-making process, and content viewing behavior. The study drilled in on two influential groups – future shapers and future makers, who collectively […]

(drumroll, please…) Here’s tru2way

It’s official as of this morning. CableLabs announced that the “tru2way™” brand will replace use of the term “OpenCable Platform.” You may recall that the initiative, which began back in ’97 with the goal of helping the cable industry deploy interactive services, was previous known as OCAP. Why the name change? The tru2way brand was […]

The Basics of The Government’s DTV Coupon Program

With the DTV transition just over a year away, a lot of talk here at CES is focused on the impact of that change. Analog broadcasting ends on February 17, 2009. Estimates are 13-20 million US households rely entirely on over-the-air broadcast (OTA households). 60-70 million analog TVs exist alongside televisions that are either digital […]