TOP STORIES

Sign Up for Weekly Blog Updates
* = required field

The Cable Show

Invention & Inspiration Take the Stage at Imagine Park

@juliannetwin

April 18, 2014

Imagine Park returns to The Cable Show 2014 in Los Angeles with a bigger space and a bold line-up of speakers and demonstrations. The stage is set for the perfect blend of creativity, technology and pop culture.

More than 30 companies will take the Imagine Park stage to unveil new ideas and products, to tell the story of media in a new way, and to reveal what’s next in broadband and television. ESPN’s Grantland editors will discuss the Internet’s beautiful blurring of culture and entertainment, be it reality television or sports analytics. ARRIS and a group of other panelists will analyze and debate the generation next, those after the Millennials and their unique treatment of technology and TV. And, using technology to find creative ways to make money will be unveiled at the “New Revenue Rainmakers” session. See the full list of Imagine Park speakers here.

If tech demos, cool gadgets and interactive products are more your thing, visit the Internet of Things (IOT) Lounge. A first of its kind for The Cable Show, the IOT Lounge will have a diverse sampling of devices and toys highlighting the future of connected devices. Back on the Imagine Park stage, there will be companion sessions taking a deeper dive into some of the products showcased in the Lounge.

The Imagine Film Challenge participants will be camped out in the heart of Imagine Park so be sure to stop by, say hello and watch them produce and edit their short films.

Imagine Park will also have charging stations, a café sponsored by Amdocs, and even a happy hour with music on Tuesday night of the show.

Imagine Park is very popular, and this year’s extra-large floor plan will support a bustling and busy meeting place that will show off the exciting future of entertainment and technology. Check out more at The Cable Show’s website and @CableShow (#Cable2014) and we hope to see you there throughout the three days of the show!

 

The Cable Show

Imagine Film Challenge Quickly Becoming a #Cable2014 Centerpiece

@johnsolit

April 17, 2014

A few months ago The Cable Show 2014 announced its partnership with ShortsHD – The Short Movie Channel – for a first-time-ever 48-hour student film competition dubbed the Imagine Film Challenge. Since then, a few key details that have been solidified, revealing this special contest as one of the must-see events of the show.

We’ve learned teams will be coming from Columbia College Chicago, Loyola Marymount University, New York Film Academy and UCLA. You can take a look at the team member bios on the film challenge event page.

Throughout the 48-hour contest, teams will be supported by representatives from ESPN Films who will provide mentoring and project collaboration.

All of the films will be shot on The Cable Show exhibit floor at the Los Angeles Convention Center and surrounding area. They’ll be screened and critiqued by a panel of judges seated by Charles Segars, CEO of Ovation, Carter Pilcher, CEO of ShortsHD, actor Rutger Hauer, Deadline Hollywood’s Dominic Patten and Academy Award winning producer, Nick Reed.

The winning film will take home a Top Prize Award following the screening. And perhaps the best part of all – the projects will later be broadcasted on ShortsHD channel, exposing the world to these young, up-and-coming filmmakers.

Cable is at the center of today’s golden age of television. Through this challenge we hope to cultivate the next generation of film and TV talent by providing student’s access to top filmmakers, television executives and media organizations. As buzz builds for the event, we’re quickly realizing the Imagine Film Challenge is going to be one of the show’s centerpieces.

When you’re on the show floor, be sure to visit the teams. They’ll have their own dedicated space in Imagine Park where you can watch them in action. And don’t miss the Imagine Film Challenge Finals live in Imagine Park on Thursday, May 1st.

Industry News

If TV Weren’t Everywhere Before, It Is Now

@johnsolit

April 15, 2014

Yesterday, CTAM, the Cable & Telecommunications Association for Marketing, announced a new, aggressive and first-of-its-kind campaign to promote the idea, the brand, and the value of tv everywhere.

For many, tv everywhere – the idea that we can watch cable content on myriad devices in any location – has been a part of the television experience for a number of years. Products like Comcast’s Xfinity and devices like tablets and smartphones have made tv everywhere possible for millions of early-adopter customers. But for others, it’s an entirely revolutionary concept – one that will take time and effort to incorporate into their TV watching routine.

TOUse2

Shifts in TV habits precipitated by new technologies aren’t new to cable. In the 1970’s, pay-per-view became an entirely new way of enjoying live programming at home. In the 90’s, broadband, perhaps the ultimate entertainment disruptor, established itself as the new standard for Internet speed and access. And in the 2000’s, DVRs and on-demand technology freed us from time constraints, allowing customers to watch what they want, when they want. tv everywhere has the ability to change content consumption in the same way. When we’re no longer tethered to our home TVs – not even tied to being in our homes – the TV experience becomes limitless.

The tv everywhere campaign (purposefully left lower-case) will focus on educating consumers on the value and usage of watching programming across multiple devices and platforms both in and out of the home. The end goal of CTAM’s campaign is simple, but aggressive: Increasing awareness and adoption by 150%. Specifically, by year-end 2014, CTAM wants 50% awareness by cable customers (compared with roughly 20% today) and 50% usage.

Creating a true tv everywhere experience was once a hefty goal – it was practically unimaginable five years ago. But today we can take TV with us almost anywhere. Changing tv everywhere from a promise to a phenomenon relies on more than just technology deployment – it depends on successful campaigns like this one to lead customers to take full advantage of their cable subscription not just at home, but everywhere.

Industry News

Behind the Numbers: How More Online Video Makes Cable Better

@juliannetwin

April 11, 2014

TV has been a part of American life for generations, giving viewers an escape into the world of make-believe, a chance to laugh or cry, or front row seats to the ball game. For many years, the experience of TV was the whole family coming together around the living room television tuning in to their favorite show. That still happens today, to a degree. But now the idea of TV and entertainment is a radically different experience – and a profoundly better one to be a part of.

In the past, traditional TV was the only game in town. But take a quick glance at the chart below and you will notice the wide spread of video subscribers among a diverse landscape of providers. It’s a healthy and competitive video marketplace that continues to evolve.

NCTA-Charts_VIDEO

How is this better? A few ways.  First, several providers are developing new ways for customers to enjoy video content on their terms.  From cloud DVRs to huge video on demand libraries to TV Everywhere, video providers are enabling their customers to be in charge.

The rise of online video services has also led to more demand for quality content.  The content being produced today is better than ever before – we’re smack in the middle of a golden age with lots of high-quality programming. With so much competition for audience eyeballs, the pressure is on to create spectacular shows.

This competition also generates diversity in content. Not only is there a channel for everyone’s unique tastes on cable, but the other providers on this list also add to the wonderful grab bag of diverse content.

We’ve talked before about how these different players complement each other and work together. And it’s important to highlight that although there’s more choice, consumers don’t feel forced to pick one option over another. They have the flexibility to combine traditional with online sources.

As technology continues to improve and competition in the video distribution marketplace becomes ever fiercer, consumers always win. It’s a healthy environment that provides many options for enjoying high-quality, diverse, and widely accessible content.

Behind the Numbers is a blog series sharing key cable industry data points, charts, and graphs from our Industry Data page and elsewhere and providing commentary and an insiders take on what the data means and why it’s important. 

 

Industry News

What Planet Money Got Right (and Wrong) About Cable

@johnsolit

April 8, 2014

Last week, Zoe Chace and Jacob Goldstein, co-hosts of the popular blog-and-podcast Planet Money, interviewed NCTA President & CEO Michael Powell. Parts of the interview were used in a just-released episode of the show about why broadband ISPs in the U.S. aren’t regulated the same way as those in the UK, titled “The Last Mile.” You can listen to it here. Planet Money generally does a good job demystifying complex economic…

The Cable Show

Imagine Film Challenge, Interactive Launch Competition Boost Excitement for #Cable2014

@juliannetwin

April 3, 2014

In just under four weeks, the cable industry will take over downtown Los Angeles. As news rolls in, we’re learning more about what to expect from The Cable Show 2014. Imagine Park, the bustling centerpiece of the show, will showcase a bigger and better event space, taking over almost 10,000 square feet in the center…

Industry News

It Was a Mad, Mad, Mad, Mad March

@juliannetwin

April 1, 2014

With some of the networks already having their 2014 upfront presentations, March was full of new network products and loads of new series to look forward to. Here, we highlight the cable entertainment and programming news of the past month that includes anything from insider information on TV ratings to show-runner updates. Also, for previews…