This week we were at SXSW in Austin, combining the best of technology, music and film in one place. With over a thousand thoughtful panels, hundreds of concerts and tons of films debuting, SXSW is packed full of inspiration and creativity. Below are a few photos of our experience to give you a feeling of all the things happening during the festival.
Left: Marketing, ads, promos and lots of art are everywhere you look (with plastic wrap underneath saving poles for future use). Right: Happy hours and parties take over Austin as soon as the clock strikes 5pm.
A&E built a mini Bates Motel to promote the TV show in downtown Austin where a vending machine gave away treats.
Left: The company ImageThink graphically visualizes events, ideas and happenings during SXSW. Right: Funny or Die had a special event house featuring Bill Cosby.
CEA sponsored Innovation Policy Day that included a panel on Wi-Fi.
Left: Custom printed Oreos anyone? Right: Guerilla marketing on the street had John Solit writing his thoughts about soda on a van.
A panel defining TV networks in the digital age with ESPN's John Skipper, Univision's Kevin Conroy, PBS' Paula Kerger and CNN's Brian Stelter. We wrote about this panel earlier in the week.