As part of The Cable Show 2011, we are producing a special venue on the exhibit floor called The Park.
It is not an exhibit itself. Nor is it a set of panels. It is a series of nine one-hour talk shows that will be streamed live over the web and that attendees can witness in person.
The conversation in The Park will center on the dynamic changes that the cable industry is going through, which are transforming the customer experience.
For its first 50 years, the cable industry was primarily about delivering traditional television. Since the commercial launch of cable modems 15 years ago, the focus has gradually been shifting to broadband; we have now reached a point where broadband is an enabling platform for a variety of services and is re-defining the traditional media business.
In previous phases of our industry’s history, cable had a particular infrastructure and utilized certain technologies, which then enabled a set of services it could deliver to customers. The Park will show, through practical demonstrations and thought-provoking discussions, that we are now entering a new phase, in which our business operates in a different way, delivering new types of services to our customers.
This is a new world in which Consumer Electronics, Information Technology and Hollywood have become intertwined. At a time when some critics have accused the cable industry of being an obsolete dinosaur, doomed to distinction, the industry is actually turning into a dynamo, becoming a part of the broader ecosystem and finding innovative ways to carry our hybrid fiber-coaxial infrastructure into the future.
Here is the list of the topics we’ll be addressing in The Park over the three days:
- Socially Acceptable: Community Engagement in a Socially-Driven Interactive World. We’ll examine the enormous impact of social media, especially in the areas of customer service, politics and commerce.
- Unplugged: The Mobile Extension of Cable’s Value Proposition. Cable’s broadband services (both video & Internet) are becoming unchained from the set-top box and the modem, allowing consumers to extend the value of their subscription to mobile devices and even outside the home.
- Ideas in Action: Partnerships That Drive Broadband Adoption in America. With the increasingly critical role that broadband plays as a driver of economic recovery, job creation and global competitiveness, how are cable operators helping to drive broadband adoption? Also, a presentation of Cisco’s annual Visual Networking Index will document the growth and use of IP networks worldwide.
- Consumer Voices: Digital Natives – Habits and Habitats of the Next Generation. A special focus group of real consumers will feature tomorrow’s consumers. We’ll be able to learn firsthand from young consumers their experiences, practices, expectations about use of digital platforms in their daily lives and behaviors – today and tomorrow.
- Cable Bridge: You CAN Get There From Here. Cable’s shift to new platforms is still evolving, so we’ll examine the growing momentum towards multi-platform delivery.
- TV Everywhere: The Latest in Cable’s Anytime, Anywhere App-Focused Attitude. Programmers are undergoing radical shifts in their business as well, while still partnering with cable operators. New apps empower authorized subscribers to access shows & movies in a convenient, personalized and portable manner.
- Consumer Voices: New Advertising Strategies & What Consumers will Find Helpful (or Not). Advertising will be key to generating revenue in this new environment. This focus group will look at how consumers will view new ad strategies implemented on diverse platforms including product placement.
- Network Nirvana: Achieving Harmony in Cable’s Connected Home. As broadband converges everything, distinctions between cable’s voice, video and data services begin to fade. Cable’s connected home allows content to be streamed to any device in the home, and leverages the network to enable new services like home monitoring, automation and security.
- Problem Solvers: Innovating for the Greater Good. Advanced technology is not only a commercial venture, but also a power force for good, affecting everything from educations to civics. In addition, we’ll also discuss cable’s role in advancing the critical IPv6 transition that will make the Internet continue to function properly.
Tune in Tuesday afternoon (June 14) at live.thecableshow.com beginning at 12:30 p.m. (CT) to see the conversation. The whole schedule is online at The Cable Show website.