NCTA — The Internet & Television Association

Industry Data

High-Speed Internet
98%
Decrease in Price
Per Megabit
as internet use and
speeds have soared
Source: NCTA Research

As internet speeds have skyrocketed and allowed users to take advantage of data-intensive services like streaming video and gaming, the price per megabit per second has fallen. In 2008 consumers paid about $9.01 per Mbps, ten years later in 2018 that price was a miniscule $0.76 per Mbps. That is a 92 percent decrease.

Price Per Megabit Shrinks
The price per Mbps of cable broadband service has declined by 98% over the last twenty years.
The price per Mbps has declined from an average of $28.13 in 2000 to $0.64 in 2020
Source: NCTA Analysis
The price per megabit per second of cable broadband service has declined by 98% over the last twenty years, declining from an average of $28.13 in 2000 to $0.64 in 2020.
Investment In Infrastructure
$2.2T
Dollars Invested
in infrastructure & networks
since 1996
Source: USTelecom
Broadband is the most important infrastructure powering American opportunity
Investment in Programming
$545B
Dollars Invested
in award-winning
TV shows over the last two decades
Source: S&P Global
some of the highest-quality programming ever is now being produced
Economic
Impact
500+
Cable employees
in 96% of congressional districts
Source: Oxford Economics
The industry supports over 1M job across the country
Jobs accounted for by cable
1M+
Direct &
Indirect Jobs
in all areas of the country
Source: Oxford Economics
At least 500 people employed in 96% of congressional districts
Cable's Customer Base
Cable's Customer Base
number of customers subscribing to
broadband, television, and phone services
Source: S&P Global Market Intelligence-Kagan, December 2023
Tens of millions of Americans use the cable industry's vital services
Cable High-Speed Internet
85%
U.S. Households
have cable high-speed internet available
Source: Bortz Media
High-speed internet is available in rural and urban areas
Broadband Adoption
88%
U.S. Households
have broadband
internet access at home
Source: NCTA Analysis
Every year, more families are discovering the importance of an Internet connection at home
Gigabit Internet
Speed
89%+
Of U.S. Homes
have access to
gigabit internet speeds
Source: FCC data
Gigabit internet has never been more available
Top 10 Video Subscription Services
Top 10 Video Subscription Services
Competition in the video marketplace is alive and well
Source: Q2 2023- S&P Global Intelligence, Company filings. Netflix includes U.S. and Canada. Disney+ and Amazon estimated.
There is significant competition in the TV marketplace
Energy Efficiency Savings
78M
metric tons
of CO2 saved since 2012 from energy efficient video equipment
Source: D+R International
energy efficient devices also tend to suffer fewer service problems
Energy Efficiency Savings
$3B
dollars saved
by consumers on energy bills in 2022 via energy efficient video equipment
Source: D+R International
remarkable savings for cable customers
Local Impacts
$41.4B
in federal and state tax revenue in 2022
contributed to all levels of government
Source: Oxford Economics
The industry is an important source of tax revenue for local and federal governments
Closing the Digital Divide
220K
subsidized computers for low-income households
Source: Comcast Impact Report 2023
lowering the cost of computer equipment is essential to help close the digital divide
Closing the Digital Divide
14M+
Consumers connected via low-cost broadband programs in last 10 years
Source: NCTA Analysis
Cable's low-cost programs provide millions with internet service