NCTA — The Internet & Television Association

Industry Data

Price Per Megabit Shrinks
The price per Mbps of cable broadband service has declined by 98% over the last twenty years.
The price per Mbps has declined from an average of $28.13 in 2000 to $0.64 in 2020
Source: NCTA Analysis
The price per megabit per second of cable broadband service has declined by 98% over the last twenty years, declining from an average of $28.13 in 2000 to $0.64 in 2020.
Investment In Infrastructure
$290B
Dollars Invested
in infrastructure & networks
over the last 20 years
Source: S&P Global Intelligence
Broadband is the most important infrastructure powering American opportunity
Investment in Programming
$430B
Dollars Invested
in award-winning
TV shows since 1997
Source: SNL Kagan
some of the highest-quality programming ever is now being produced
Economic
Impact
300+
Cable employees
in every congressional district
Source: Bortz Media
The industry supports over 2.9M job across the country
Jobs accounted for by cable
3M
Direct &
Indirect Jobs
in all areas of the country
Source: Bortz Media
At least 300 people employed in every congressional district
Cable's Customer Base
Cable's Customer Base
number of customers subscribing to
broadband, television, and phone services
Source: S&P Global Market Intelligence-Kagan, June 2020
Tens of millions of Americans use the cable industry's vital services
Cable High-Speed Internet
90%
U.S. Households
have cable high-speed internet available
Source: Bortz Media
High-speed internet is available in rural and urban areas
Broadband Adoption
80%
U.S. Households
have broadband
internet access at home
Source: NCTA Analysis
Every year, more and more families are discovering the importance of an Internet connection at home
Gigabit Internet
Speed
80%
Of U.S. Homes
have access to cable's
gigabit internet speeds
Source: NCTA Analysis
Gigabit internet has never been more available
High-Speed Internet
92%
Decrease in Price
Per Megabit
as internet use and
speeds have soared
Source: NCTA Research
Over the past decade price per megabit has gone from $9.01 to $.76
Top 10 Video Subscription Services
top 10 video services by subscribers
Competition in the video marketplace is alive and well
Source: Q4 2019 - S&P Global Intelligence, Company filings
There is significant competition in the TV marketplace
Energy Efficiency Savings
28.6M
metric tons
of carbon dioxide saved under the voluntary agreement
Source: D+R International
energy efficient devices also tend to suffer fewer service problems
Energy Efficiency Savings
5B
dollars saved
by consumers on energy bills with new energy efficient set-top boxes through 2018
Source: D+R International
remarkable savings for cable customers
Viewing Value by the Hour
$.26
For each hour
of cable video service
Source: NCTA Analysis
Cable offers among the lowest cost-per-hour form of entertainment available
Cable Wins
Awards
61
Primetime
Emmy Awards
won by cable
networks in 2019
Source: NCTA Analysis
Cable Wins More Awards Than Streaming and Broadcast in 2019
The Monthly Cost Of A La Carte
tv value
The programming bundle offers viewers
the best overall value and experience
Source: NCTA Analysis
While no one option is perfect for everyone, it shouldn’t come as a surprise that the bundle is usually the best value
Closing the Digital Divide
Closing the digital divide
number of families connected to the internet
through broadband adoption programs
Source: NCTA Analysis
2+ million families connected to the internet in 2019
Local Impacts
$3.5+B
regulatory & franchise fees
contributed to state & local governments
Source: Bortz Media
The industry contributes to local governments through franchising & regulatory fees
Digital Literacy Training
$650M
dollars invested
in digital literacy training
and awareness since 2011
Source: NCTA Analysis
digital literacy programs help people stay safe online and compete in the global marketplace