NCTA — The Internet & Television Association
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COVID-19

Broadband Insights

The COVID-19 pandemic has underscored the importance of broadband so consumers can stay connected for learning, working, visiting doctors, communicating with family and much more. Cable internet service providers are committed to providing superior network performance and enabling their customers to remain productive from the safety of home. Learn more about how consumers view their internet experience.

Customer Satisfaction

Among adults who have broadband internet at home, a strong majority rate their internet as excellent or good. As a result of COVID-19, a third of adults are more satisfied with their home internet.

62%
of adults say their work or school situation has changed due to COVID-19
1/3
are more satisfied with their home internet
86%
rate their internet as excellent or good
Source: Morning Consult, October 2020

Performance Confidence

Among adults who have broadband internet at home, a strong majority rate their internet as excellent or good. As a result of COVID-19, a third of adults are more satisfied with their home internet.

59%
of adults are working remotely
83%
of students are learning remotely
88%
are confident their internet service will be able to meet their needs while working or learning from home
Source: Morning Consult, October 2020

Internet Importance

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77%
Considering the effects of COVID-19, over three quarters of adults think high-speed internet service is more important now than in the past
More specifically, high speed internet is much more important now than in the past to children’s education and healthcare communications.
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53%
Children's
Education
heart
50%
Healthcare
Communications
Source: Morning Consult, October 2020
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To help the public in better understand how cable broadband networks are performing, NCTA members and others report key metrics.