Digital Television Transition Coalition Membership Soars as Digital Broadcast Countdown Approaches One Year Mark

WASHINGTON, D.C. — More than 200 organizations have joined the Digital Television (DTV) Transition Coalition, a group firmly committed to educating consumers about the nation’s transition from analog to digital television, which will be completed on February 17, 2009.

DTV Transition Coalition members (complete list is attached) include a wide variety of consumer groups, broadcast, cable and consumer electronics companies, retailers, civil rights and grassroots organizations, trade associations, and state and local government organizations.

“The DTV Transition Coalition is a leading source of information for those most affected by the transition to digital television,” said Nancy Zirkin, executive vice president of the Leadership Conference on Civil Rights (LCCR), a founding member of the DTV Transition Coalition. “The efforts of the coalition are critically important to making sure no one loses a television signal in 2009 due to a lack of information about the transition.”

Millions of consumers who rely solely on over-the-air television signals are at risk of losing television reception unless they take the necessary steps to receive a digital signal by February 17, 2009, when full-power television stations nationwide are required to end their analog broadcasts. Consumers who have their analog TVs hooked up to cable, satellite or telephone company video service provider should not be affected.

Consumer awareness of the DTV transition has increased dramatically over the past year. Recent surveys show that consumer awareness has almost doubled since the DTV Transition Coalition was founded a year ago, with over 75% of consumer nationwide now aware of the transition.

“The coalition is working hard to educate the public and raise awareness about the transition, said Tom Nelson, COO of AARP. “The imperative next step is that folks turn that awareness into action and prepare themselves for this transition.”

The Coalition is supplementing the hundreds of millions of dollars broadcasters and the cable industry are spending on public service announcements by directly reaching out to communities affected by the transition with educational materials, speaking engagements and a variety of other grassroots initiatives.

# # #

  • DTV Transition Coalition members:
    Advanced Television Systems Committee
    Affinity Marketing
    Alabama Broadcasters Association
    Alaska Broadcasters Association
    Alliance for Public Technology
    Alliance for Rural Television (ART)
    American Association of People with Disabilities (AAPD)
    American Cable Association (ACA)
    American Legislative Exchange Council (ALEC)
    American Library Association (ALA)
    Archway Marketing Services
    Arizona - New Mexico Cable Communications Association
    Arizona Broadcasters Association
    Arkansas Broadcasters Association
    Asian American Justice Center
    Association for Maximum Service Television, Inc. (MSTV)*
    Association of Cable Communicators
    Association of Public Television Stations (APTS)*
    Audio Quest
    Best Buy
    Black Leadership Forum Inc.
    Broadband Cable Association of Pennsylvania (BCAP)
    Broadcast Education Association
    Broadband Solutions and Testing, Inc
    Cable and Telecommunications Association for Marketing (CTAM)
    Cable Telecommunications Association of New York, Inc.
    Cable Television Association of Georgia
    California Broadcasters Association
    Call For Action
    Circuit City
    Cisco Systems, Inc.
    Colorado Broadcasters Association
    Communications Workers of America
    Community Broadcasters Association
    Congressional Black Caucus
    Congressional Hispanic Caucus
    Connecticut Broadcasters Association
    Consumer Action
    Consumer Electronic Retailers Coalition (CERC)*
    Consumer Electronics Association (CEA)*
    Consumers for Competitive Choice
    Corporation for Public Broadcasting
    Councilmember Mary Cheh's Office
    Crosby Volmer International
    Custom Electronic Design & Installation Association (CEDIA)
    District of Columbia Office of Cable Television
    EchoStar Satellite LLC
    Edison Group
    Effros Communications
    Electronic Industries Alliance (EIA)
    Entertainment Industries Council, Inc. (EIC)
    Entertainment Publicists Professional Society
    Family, Career and Community Leaders of America, Inc. (FCCLA)
    Federal Citizens Information Center
    Federal Communications Commission
    Florida Association of Broadcasters
    Georgia Association of Broadcasters
    Goodwill Industries International
    Greater New Orleans Broadcasters Association (GNOBA)
    Hawaii Association of Broadcasters
    High Tech DTV Coalition
    Home Theater Specialists of America (HTSA)
    Idaho State Broadcasters Association
    Illinois Broadcasters Association
    Indiana Broadcasters Association
    Information Technology Industry Council (ITIC)
    Iowa Broadcasters Association
    Iowa Cable & Telecommunications Association, Inc.
    Isis Video and Editing Services
    Kansas Association of Broadcasters
    Kentucky Broadcasters Association
    Kinsella/Novak Communications, LLC
    K Mart
    Latinos in Information Sciences and Technology Association
    Latino Literacy Now
    Leadership Conference on Civil Rights (LCCR)*
    League of United Latin American Citizens
    LG Electronics*
    Louisiana Association of Broadcasters
    Louisiana Cable & Telecommunications Association
    Maine Association of Broadcasters
    Maryland/D.C./Delaware Broadcasters Association
    Massachusetts Broadcasters Association
    Meals on Wheels Association of America (MOWAA)
    Media Freedom Project
    MediaTides LLC
    Mexican American Opportunity Foundation
    Michigan Association of Broadcasters
    Minnesota Broadcasters Association
    Minority Media Telecommunications Council
    Mississippi Association of Broadcasters
    Missouri Broadcasters Association
    Mitsubishi Digital Electronics
    Mobile Media Enterprises
    Montana Broadcasters Association
    National Alliance of State Broadcast Associations (NASBA)
    National Association of Area Agencies on Aging
    National Association of Black Journalists (NABJ)
    National Association of Black Owned Journalists
    National Association of Broadcasters (NAB)*
    National Association of Consumer Agency Administrators (NACAA)
    National Association of Counties (NACo)
    National Association of Hispanic Journalists
    National Association of Latino Elected Officials
    National Association of Latino Independent Producers
    National Association of Manufacturers (NAM)
    National Association of Neighborhoods
    National Association of Regulatory Utility Commissioners
    National Association of Residential Property Managers (NARPM)
    National Association of Telecommunications and Advisors (NATOA)
    National Black Church Initiative
    National Cable & Telecommunications Association (NCTA)*
    National Coalition of Black Civic Participation
    National Consumer's League
    National Consumer Voice for Quality Long-Term Care (NCCNHR)
    National Council of LaRaza
    National Education Association
    National Fair Housing Alliance
    National Grange
    National Grocers Association (NGA)
    National Hispanic Media Coalition
    National Newspaper Publishers Association News Service
    National Organization of Black County Officials
    National Religious Broadcasters (NRB)
    National Urban League (NUL)
    Navigant Consulting, Inc.
    National Council on Aging
    Nebraska Broadcasters Association
    Nevada Broadcasters Association
    New Hampshire Association of Broadcasters
    New Jersey Broadcasters Association
    New Mexico Broadcasters Association
    New York State Broadcasters Association
    Nielsen Company
    North American Retail Dealers Association (NARDA)
    North Carolina Association of Broadcasters
    North Dakota Broadcasters Association
    Northern Virginia Resource Center for Deaf and Hard of Hearing Persons
    Ohio Association of Broadcasters
    Ohio Cable Telecommunications Association (Stoddard)
    Oklahoma Association of Broadcasters
    Oregon Association of Broadcasters
    Panasonic Corporation of North America
    PCIA -- The Wireless Infrastructure Association
    Pennsylvania Association of Broadcasters
    Philips Consumer Electronics
    Piedmont Triad Council of Governments
    Plasma Display Coalition
    Public Broadcasting Service (PBS)
    Rainbow PUSH Coalition
    RCA/Audio Video
    Retail Industry Leaders Association
    Retirement Living TV
    Rhode Island Broadcasters Association
    Samsung Electronics
    Sanyo Fisher
    Sanyo Manufacturing Corporation
    Satellite Broadcasting and Communications Association (SBCA)
    Signals Unlimited
    Society of Motion Picture & Television Engineers
    South Carolina Broadcasters Association
    South Dakota Broadcasters Association
    Southern Growth Policies Board
    Telecommunications Industry Association (TIA)
    Tennessee Association of Broadcasters
    Terrestrial Digital
    Texas Association of Broadcasters
    Texas Cable & Telecommunications Association
    Texas Instruments
    THAT Corp.
    TitanTV Media
    U.S. Chamber of Commerce
    United Front Media
    Universal Remote Control
    Utah Broadcasters Association
    Vermont Association of Broadcasters
    Virginia Association of Broadcasters
    Voices of September 11th
    Washington State Association of Broadcasters
    Washington Urban League
    Wineguard Company
    Wisconsin Broadcasters Association
    Wisconsin Cable Communications Association
    WLMB TV40
    Wyoming Association of Broadcasters
    Zenith Electronics LLC
    * Founding member of the DTV Transition Coalition