NCTA — The Internet & Television Association
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Partnering with Schools to Close the Homework Gap

K-12 Bridge to Broadband

One of the barriers to connecting more students to the internet so they can participate in remote or hybrid learning has been identifying those families that don’t have a connection. But a unique partnership between NCTA and EducationSuperHighway (ESH), a national non-profit that led the work to close the classroom connectivity gap, is helping to solve this challenge.

The K-12 Bridge to Broadband program has established a national framework of principles that enables cable broadband providers to work directly with school districts to 1) confidentially share information to quickly identify students without broadband at home and 2) enable the school districts to purchase internet service for low-income families through sponsored service agreements.

The initiative builds on recent successful school district partnerships in Chicago, Atlanta, Philadelphia, Las Vegas, Des Moines and several other cities and will be applicable to all K-12 schools throughout a cable broadband provider’s coverage area. Cable broadband providers that have committed to this unique initiative offer broadband service to 80% of U.S. homes or 110 million housing units. See below for a complete list of participating providers.

Know a school district who might be interested in this program? Learn more here.

K-12 Bridge to Broadband Framework

Connecting Students at Home

The core principles reflected in the K-12 Bridge to Broadband framework include:

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Creating Sponsored Services

NCTA member companies will create a “sponsored” service offering for school districts or other entities. 

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Identifying Student Need

NCTA member companies will work together with school districts to identify which students need service. 

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Standardizing Eligibility

NCTA member companies will agree to a baseline set of eligibility standards. 

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Facilitating Enrollment

To maximize adoption, NCTA member companies will minimize the amount of information necessary to sign up families. 

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Protecting Privacy

NCTA member companies offering sponsored service arrangements to schools should avoid using school-suppled information for targeted marketing of collateral services to families covered by the program.

To see the full framework, visit here.

K-12 Bridge to Broadband Cable Partners

The below providers are eager to work with school districts throughout their service territories to identify students without broadband and get them connected. Certain providers have dedicated webpages which provide more information and others have listed a contact email address for schools to request more information.