TV Everywhere has expanded the video experience to any screen, at any time, and anywhere. And mobile online video viewing in particular is leading the way. Adobe’s recently released U.S. Digital Video 2014 Inaugural Report captures this fascinating online video trend.
When it comes to authenticated video, which includes online apps and websites that require a cable subscription login, almost one-third of all authentications occurred on an iPad. By year-end 2014, TV Everywhere consumers logged 21 billion authenticated videos, an enormous increase of 266 percent over 2013 totals.
From the above donut pie of TV Everywhere authentications, a whopping 64 percent of them are on mobile devices. And, the Adobe report predicts that 2016 will be the year that total mobile viewing starts surpasses desktop viewing in online video.
In fact, in 2014, over 26 percent of all online video starts were on mobile devices – a share increase of 63 percent over last year.
Content providers large and small are responding to new TV trends and developing new ways to deliver consumers the content they want through TV Everywhere applications. As new devices come into play, broadband speeds continue to increase, and more content is optimized for multiple platforms, it will not be surprising to see mobile viewing overtake desktop TV viewing in the near future.
See all the numbers and download the full Adobe Digital Index here.
