The last decade for TV has been nothing short of a revolution. New technologies and new distribution methods have changed how audiences consume their entertainment and have resulted in an explosion of new shows. In fact, 493 original scripted shows premiered in 2020, according to FX Networks.
More competition for eyeballs means networks are eager to tell powerful stories and elevate authentic voices. With a healthy, competitive TV marketplace, audiences are the winners. Cable TV networks have a long history of leading the pack with award-winning programming. From “The Sopranos” to “Mare of Easttown” and “A Black Lady Sketch Show,” that tradition continues today. In 2021, cable TV networks received 282 Emmy nominations.
Countless groundbreaking shows have graced the cable TV airwaves. From “The L Word” to “Atlanta,” cable is home to a wide variety of voices and stories. Networks have a long track record of elevating often-ignored experiences, expanding diversity on screen, and challenging the conventional wisdom that minority voices wouldn’t make for successful shows. In 2021, “Pose” star MJ Rodriguez became the first transgender person nominated in a lead acting category at the Emmys. In fact, since 1997, cable networks have invested over $430 billion in critically acclaimed programming.
Cable TV continues to lead the pack with innovative storytelling. With more and more options for what to watch, there has never been a better time to be a TV fan.
To learn more about the power of television and cable TV’s track record of excellence, be sure to check out NCTA’s entertainment page.