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How ViacomCBS Gets TV Viewers What They Want

On any given day, millions of Americans will sit down to watch TV. But what shows do people put on? And how do they decide where to watch them? Those are some of the questions driving the Global Insights team at ViacomCBS. The team strives to connect audiences with the content they love, and leverages data and research to do
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Discovery's New Network, Hogar de HGTV, Celebrates Hispanic Talent in the Home and Food Space

This past June, under COVID-19 quarantine conditions, Discovery, Inc., launched Hogar de HGTV, an all-new, Spanish- language network dedicated to Hispanic audiences with a focus on the home and food genres. As we celebrate Hispanic Heritage Month from September 15-October 15, Hogar de HGTV is a milestone for Hispanic TV, and one that is worth examining as the cable industry
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Comcast and Chicago Public Schools Team Up to Enable Distance Learning

As schools across the country dive head-first into distance learning and attempt to resolve digital equity issues, districts can find a great model in Chicago Public Schools (CPS) and its unique public-private partnership with Comcast. This past summer, Comcast, along with multiple stakeholders, worked with CPS to launch Chicago Connected, a digital equity initiative whose goal is to provide broadband
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Bold Projects Win Big at This Year’s Emmys

On Sunday, TVs biggest names donned their best outfits and parked themselves in front of cameras to attend this year’s Emmy awards, mostly from their living rooms. The show was a significant departure from the past, with COVID-19 preventing the types of large gatherings that usually constitute awards shows like the Emmys. However, one thing didn’t change—the celebration of the
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The First 10G Smart Home is Here

What exactly is a 10G Smart Home? To put it simply, it is the home of the near future, where every device connects seamlessly and where the kinds of next-generation experiences that were once unimaginable are made possible by an ultra-fast 10 gigabit speed internet connection. Now, there is a real-life model of what 10G, the cable industry's initiative to
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New SCTE•ISBE-Led Effort Brings Emerging Technologies to the Table for the 10G Era

To check the latest findings on nationwide broadband network performance during the pandemic, go to the NCTA COVID-19 dashboard. Every year ushers in a new era of connectivity as next-generation technologies continue to debut and consumers demand more digital-centric experiences. The COVID-19 pandemic has no doubt accelerated the rate at which Americans are adopting these technologies for applications such as
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Statement of NCTA – The Internet & Television Association Regarding Senate Commerce Markup of the Government Spectrum Valuation Act

“As our appetite for more connectivity grows, spectrum is a critical resource for our country. NCTA applauds the leadership of Senator Lee for bringing the Government Spectrum Valuation Act to markup tomorrow in the Senate Commerce Committee. This legislation requires federal government agencies to account for the value of their spectrum resources, and recognizes that both licensed and unlicensed spectrum
  • Press Releases

VIDEO: Keeping Everyone Connected

Supporting families, students, and businesses when connectivity mattered most.
  • Multimedia

Statement of NCTA – The Internet & Television Association Regarding Introduction of the Government Spectrum Valuation Act

“NCTA welcomes the introduction of the bipartisan Government Spectrum Valuation Act by Representatives Cathy McMorris Rodgers and Yvette Clarke today, which would require federal government agencies to account for the value of their spectrum resources. We applaud the bill’s recognition that the value of spectrum resources can be driven by their potential to be used for either licensed or unlicensed
  • Press Releases

ESPN Prepares for Monday Night Football, COVID Style

Tonight kicks off the 50-year old American tradition of Monday Night Football, and ESPN is ready to launch its 15th season hosting the program. Even during a pandemic, ESPN has been preparing for a live broadcast under new protocols while staying true to its renowned coverage of the sport. During a media call, the new MNF commentator team, production executives,
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