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U.S. Cable Industry Announces New “K-12 Bridge to Broadband” Initiative to Help Connect Students to Broadband for Remote and Hybrid Learning

In partnership with national non-profit EducationSuperHighway, NCTA members will launch programs that enable school districts to identify students without broadband and purchase service for low-income families Today, NCTA – the Internet & Television Association, a leading broadband technology trade association in partnership with EducationSuperHighway (ESH), a national non-profit that led the work to close the classroom connectivity gap— announced a
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A Career of Public Service at C-SPAN

In the early 80s, after visiting the White House, a group of high school students were touring a new TV network called C-SPAN, where they were attending a live broadcast of a call-in show. When the host (C-SPAN Founder, Brian Lamb) answered the phone on air, he was told to hold for the President of the United States. Sure enough,
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Knowing Your Audience Is the Key to ViacomCBS’s Success

These days, TV viewers have more options of shows to watch than ever. So how does a TV network decide what shows to produce? While the decision-making process is complex, networks like ViacomCBS have one powerful tool at hand: audience research. At ViacomCBS, researchers serve as deep strategic partners to brands and businesses. With teams embedded across networks like BET,
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Comcast and Lone Star College Partner to Connect Students to Digital Learning

Prior to COVID-19, many colleges and schools were already aware of the digital divide among their student populations. This is why Quentin Wright, President of Lone Star College-Houston North in Texas, always took measures to ensure that classes prioritized face-to-face learning. Not to mention, a technology survey had found that many students in his service area did not have a
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Samantha Bee Talks on Filming Challenges and How She's Approaching the Election

With both a pandemic and presidential election happening in the same year, 2020 has been quite the year for political satire and for the media pundits covering America's state of affairs. In a rescheduled virtual panel for the Television Critics Association, comedian and political commentator Samantha Bee, who is the host and executive producer of TBS's Full Frontal with Samantha
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Industry Energy Efficiency Programs Saving Consumers Billions While Earning Global Recognition for Promoting Innovation

Consumer savings as a result of innovative energy efficiency programs implemented by pay-TV and internet service providers are adding up to billions of dollars annually and significantly reduced energy consumption, according to new independent audits released earlier this month. The findings of the audits conducted by D+R International, which reviews each provider's performance data annually, demonstrate that these programs have
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A College Student's Account on Learning Remotely in the Time of COVID

When the pandemic forced schools and universities to close across the country this past spring, many turned to distance learning in order to salvage the remainder of the semester for students. NCTA members worked with school districts and colleges across their footprints to help get as many students as possible connected, and teachers and students alike had to adapt to
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CNN Reporters Share Their Perspectives as Women of Color Covering an Election Year

As the Democratic National Convention wrapped up last night, and with the Republican National Convention approaching, general election season is just around the corner. Television plays an especially important role during election seasons, as millions of Americans tune in to stay informed of the news, learn, and get perspective on the country's state of affairs. It's therefore the job of
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Consumer Savings Reach $7 Billion Under Set-Top Box Energy Agreement

Consumers saved nearly $2 billion in electricity costs in 2019 alone as a result of the voluntary set-top box energy efficiency agreement among the primary stakeholders in the pay-TV industry and two leading energy efficiency advocates: the Natural Resources Defense Council and the American Council for an Energy-Efficient Economy (ACEEE). NCTA—the Internet & Television Association, the Consumer Technology Association (CTA)®
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HBO's Lovecraft Country Takes New Approach in Telling America's Story of Racial Injustice

Imagine it's 1950s Jim Crow America. A Black man and Black woman are traveling together in search of his missing father, while simultaneously battling white racists, and big, monstrous creatures that look like they came straight out of a sci-fi film. Today's rap and hip-hop music play in the background. Sounds ... different, right? This is the story of HBO's
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