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"Back to school" time has looked very different this year as millions of kids started K-12 classes this week virtually instead of in the classroom. With many schools still closed for in-person learning due to the COVID-19 pandemic, America's cable internet service providers have been working in their communities, developing partnerships with school districts across the country that are focused
In partnership with national non-profit EducationSuperHighway, NCTA members will launch programs that enable school districts to identify students without broadband and purchase service for low-income families Today, NCTA – the Internet & Television Association, a leading broadband technology trade association in partnership with EducationSuperHighway (ESH), a national non-profit that led the work to close the classroom connectivity gap— announced a
In the early 80s, after visiting the White House, a group of high school students were touring a new TV network called C-SPAN, where they were attending a live broadcast of a call-in show. When the host (C-SPAN Founder, Brian Lamb) answered the phone on air, he was told to hold for the President of the United States. Sure enough,
These days, TV viewers have more options of shows to watch than ever. So how does a TV network decide what shows to produce? While the decision-making process is complex, networks like ViacomCBS have one powerful tool at hand: audience research. At ViacomCBS, researchers serve as deep strategic partners to brands and businesses. With teams embedded across networks like BET,
Prior to COVID-19, many colleges and schools were already aware of the digital divide among their student populations. This is why Quentin Wright, President of Lone Star College-Houston North in Texas, always took measures to ensure that classes prioritized face-to-face learning. Not to mention, a technology survey had found that many students in his service area did not have a
With both a pandemic and presidential election happening in the same year, 2020 has been quite the year for political satire and for the media pundits covering America's state of affairs. In a rescheduled virtual panel for the Television Critics Association, comedian and political commentator Samantha Bee, who is the host and executive producer of TBS's Full Frontal with Samantha
Consumer savings as a result of innovative energy efficiency programs implemented by pay-TV and internet service providers are adding up to billions of dollars annually and significantly reduced energy consumption, according to new independent audits released earlier this month. The findings of the audits conducted by D+R International, which reviews each provider's performance data annually, demonstrate that these programs have
When the pandemic forced schools and universities to close across the country this past spring, many turned to distance learning in order to salvage the remainder of the semester for students. NCTA members worked with school districts and colleges across their footprints to help get as many students as possible connected, and teachers and students alike had to adapt to
As the Democratic National Convention wrapped up last night, and with the Republican National Convention approaching, general election season is just around the corner. Television plays an especially important role during election seasons, as millions of Americans tune in to stay informed of the news, learn, and get perspective on the country's state of affairs. It's therefore the job of
Consumers saved nearly $2 billion in electricity costs in 2019 alone as a result of the voluntary set-top box energy efficiency agreement among the primary stakeholders in the pay-TV industry and two leading energy efficiency advocates: the Natural Resources Defense Council and the American Council for an Energy-Efficient Economy (ACEEE). NCTA—the Internet & Television Association, the Consumer Technology Association (CTA)®