INTX 2015 Exhibitor Spotlight

spotlight

 

INTX 2015 is hosting some of the biggest, brightest names in the Internet and television industry today. But what makes INTX especially unique is the small, emerging businesses that have the great ideas of tomorrow. We had the chance to speak with three of these exhibitors, ContentWise, DOGTV and Gone Viral TV, about what they bring to the TV and Internet ecosystem and why they are looking forward to exhibiting at INTX in Chicago.

We spoke with Neal Schleimer, who is the North American Sales Director at ContentWise. He has experience helping companies deliver and monetize multi-screen technologies, and use big data applications to monitor user behavior.

What is ContentWise?

We’re focused on improving the user experience through recommendations and discovery based on consumers’ personal viewing habits and profile. We’re about understanding the customers, knowing what they like, and being able to deliver them the content that they want.

What initially attracted you to INTX?

I think part of it is as you have changed your name from The Cable Show to The Internet & Television Expo, you understand the relevancy of the new distribution models that are taking place where it’s not just through the MVPD but people are looking at different ways of getting their content to consumers.

What are you most looking forward to at the show?

From a professional point of view, we’re looking forward to the broad depth of people that we’re going to be able to connect with, those who are in the evaluation stage as well as those who are the decision makers. And, what’s important is that we’re not just meeting those types of people, we’re also meeting the people that have the content and programming and are trying to get that content out, whether through aggregators of content or through traditional distribution. And everyone is looking at various models that are going to allow them to best reach their customers.

 

dogtv

We spoke with Gilad Neumann, CEO at DOGTV, who oversees and manages the company’s international activities and creates and develops DOGTV’s long-term business strategy.

What is Dog TV?

DOGTV is a digital TV network designed for dogs offering programming 24/7 scientifically developed to improve their quality of life and to treat the separation anxiety and loneliness that dogs suffer when left at home alone all day.

What are you hoping to get out of INTX? 

We’ve been in the U.S. market for over a year, and we’re currently available on DIRECTV. But we’re trying to expand to more TV platforms to get our product inside as many dog-owning households as possible. We also want to get in front of programming executives and fill them in on what we’re doing. We think it’s time for us to be more mainstream with the smaller and the larger MSOs.

What are your 2015 goals for DOGTV?

Our goal is to launch with two additional large MSOs and as many smaller ones as we are able to. Internationally, we are planning to penetrate South America and launch in China. 

Any plans for CATTV? 

Research shows that cats are less social and not as worried about being left at home, so it’s not seen as big a necessity. But at the same time, a lot of cat parents have sent us videos of their cats watching DOGTV and they do enjoy it. So who knows! Once we are able to take over enough of the market, perhaps we will.

 

goneviral

We spoke with Philip Corke, who is the General Manager of sales, marketing and business development for Gone Viral TV.

What is Gone Viral TV?

Gone Viral TV is a linear TV channel that airs the very best of the Internet, commercial free, currently serving the Caribbean region. We source permission for example, from the top YouTube videos and put them into a traditional TV format that airs 24/7 in various genres like music, culinary, fashion and extreme.

What initially attracted you to INTX? 

Historically, based on our previous work in the cable industry, everyone knows that NCTA’s Convention, is the biggest show in North America, if not the world, to showcase your products. And that’s where our initial excitement came from. We want to start entering the global scene, and what better way to kick it off then at INTX.

What are you hoping to get out of INTX?

Our product is something very unique and very different then what the cable industry is used to. We’re hoping to gain exposure that we wouldn’t get elsewhere, to all the cable companies and networks out there and begin a dialogue with whoever might be interested.

To learn more about exhibiting and booth sales at INTX, visit our website.