For Millennials, Watching TV Means Something Totally Different
Every Sunday night, my group of friends gathers together, brings snacks, and gets cozy to watch Game of Thrones as it airs. This marks one of the few times in the week that any of us will watch live TV, save for some episodes of Broad City or the news. According to the latest Nielsen Total Audience Report, this is the norm for younger audiences. Viewers age 18-34 watch the smallest amount of live TV, a mere 29 percent of their total media diet, compared to 35 percent for 35-49 year olds, and a whopping 53 percent for audiences age 50 and older. When looking at the total time spent per week
Copa America Breaks Records, Proving Our Love of Both Soccer and Streaming TV
The 2016 Copa America Centenario tournament, a soccer tournament held in 10 different cities across the United States this past month, drew in a record-breaking number of TV viewers. This, the 100th anniversary of the world’s oldest international soccer tournament, took place for the first time outside of South America. For a country long known to lag behind many others in its intensity of soccer fandom, this engagement over several different platforms for both Spanish and English programmers was impressive and indicative of both how we watch sports and how Americans are increasingly falling
MTV’s Transgender Awareness Week Initiative Is ‘Television Done Right’
Every year a cable programmer, operator or affiliate is recognized with the Golden Beacon award, the highest honor in cable communications, for its role in producing a communications or public affairs initiative that has left a mark on audiences or effected change in some way. Hosted by the Association of Cable Communicators and judged by peers within the cable industry, the Beacon Awards serve as good reminders of the large influence that cable operators and programmers have on audiences–and their ability to shape perceptions and mobilize change simply by sharing inspiring stories across
Internet Trends Report Shows Streaming Dominates Internet Traffic
Sandvine, a provider of broadband network solutions, just released its latest Global Internet Phenomena Report. Unsurprisingly, Internet usage and access is on the rise. Overall, streaming audio and video account for a whopping 71 percent of all downstream evening traffic in North America. Sandvine suggests this will reach 80 percent by 2020. What accounts for most of that traffic? According to Sandvine, Netflix streaming accounts for 35.2 percent of all downstream traffic. The slight surprise is that this is a downward trend from six months ago when Netflix accounted for 37 percent. In all
Mobile and Social: How We’re Really Getting Our News
Facebook, smartphones and tablets have been around for a long time — long enough to say with confidence that the fact we share news on them isn’t itself news. But what is news is that almost 44 percent of U.S. adults that get their news online are learning about the 2016 presidential election through social networking sites. Pew’s latest fact sheet on the State of the Media 2016’s segment on “Digital News Audience” spotlights the findings of a survey released earlier this year about media consumption during the 2016 presidential campaign. Here, the breakdown of the 65 percent of respondents
Why TV Everywhere Will Soon Be the New Norm
Summertime is approaching and with it vacations and travel start to ramp up. It’s during these times that taking TV on the go with you is the easiest and most convenient way to stay on top of those programs and live streaming events that you just don’t want to miss. Pay TV providers offer TV Everywhere services and with that comes a myriad of content available to subscribers on their phones or tablets and anywhere and everywhere they go outside of their homes. More and more people are catching on, but did you know that next summer there could be a whole new batch of happy travelers watching
Recognizing LGBT Programming Throughout Pride Month and Beyond
It’s been sixteen years since former U.S. president Bill Clinton officially recognized and declared June as Pride Month. That’s also 16 years of some of the best breakthroughs in LGBT programming we’ve seen on television. Cable creators have long been championing gay rights by ensuring more screen time for LGBT characters and incorporating storylines that point out injustices against the LGBT community. With pride celebrations underway, we take a look at a few of the cable-led efforts happening this month in support of the LGBT community, and a look back at some of the programming that broke
30 Years of Senate Coverage: How C-SPAN 2 Changed History
Three decades ago this week, an important part of how American democracy is covered was forever changed. C-SPAN, known for its long-format and uneditorialized televising of U.S. federal government proceedings, launched the first of its spin-off networks, C-SPAN 2, which provides live coverage of the U.S. Senate, and reaches over 95 million U.S. homes. This might be taken for granted in today’s 24-hour live streaming news cycle, but it was very much a novelty to allow TV cameras onto the Senate floor back in 1986. Floor proceedings of the House of Representatives had started airing in 1979, but
Four Reasons Why the FCC Set-Top Box Proposal Won’t Work
During a time when the worlds of technology, media and television are colliding and undergoing constant change and delivering exciting new services, you would think the government would focus its efforts on areas that truly need fixing. That’s why it is so puzzling that the FCC finds it necessary to propose a complicated and backwards-looking set-top box mandate that has unleashed a torrent of criticism from a significant (and growing) coalition of diverse voices. After all, the entire TV ecosystem is moving away from a hardware-centric world and into one that relies on apps and IP connected
Set-Top Boxes, Apps, and the Future of Entertainment
There’s been a lot (and I mean a lot) of talk lately about the set-top box. Through it all, we can see clearly that television delivery is moving in a completely new direction at rocket speed. With the inevitable switch in content distribution as the backdrop, Stephen Goldstein, VP of Business Development & Marketing at Samsung and Andrew Ferrone, VP of Pay TV at Roku stopped by Imagine Park today at INTX to talk about “Entertainment’s Apptastic Future.” Roku has started partnering with cable companies like Time Warner, Charter, and most recently Comcast to use their devices as an alternative