TV Stats: NBCU’s Golden Olympic Performance
The 2024 Paris Olympics have wrapped up after a dazzling two weeks of blockbuster action. NBCU, the US broadcast partner for the games, had an ambitious plan to deliver more coverage of the games than ever before, and they did exactly that, with some of the largest audiences in over a decade and even more records set.
NBCUniversal Delights Olympic Audiences Across Platforms
With the final days of the 2024 Paris Olympics approaching, NBCUniversal has thrilled audiences for almost two weeks with near round-the-clock coverage of the games. When all is said and done, the entertainment leader will have broadcast 7,000 hours of coverage, including more than 5,000 streaming hours, 17 consecutive nights of primetime programming on NBC, and all 329 medal events streaming on Peacock, with more than 150 commentators providing insight. Streaming the games Peacock’s Paris 2024 viewing experience has introduced industry-first interactive features to help fans navigate more
TV Stats: Big Emmy Numbers for the Best TV Shows
This September, TV’s biggest names will gather to celebrate the best of the industry at the 76th annual Emmy Awards. As with many past awards seasons, NCTA member companies continue to set records for excellence on screen. With billions invested annually in award-winning programming, audiences and critics are clear winners.
NBCUniversal To Deliver Historic Coverage of Paris Olympics
On Friday, July 26 NBCUniversal will broadcast the Opening Ceremony of the 33rd Olympic Games from Paris, France to kick off a summer of new viewing options powered by innovative technology and years of experience in live sports broadcasting. The Opening Ceremony will make history as a flotilla of nearly 100 boats takes to the River Seine that runs through the center of Paris, as the waterway is turned into a floating stage to welcome the world to this summer’s Olympiad. Where to watch Coverage of the 2024 Games will air across the company’s platforms including NBC, Peacock, USA Network, E
Celebrating Pride Month: How the Cable Industry is Supporting LGBTQ+ Communities
As Pride Month unfolds, the conversation around LGBTQ+ equality and representation takes center stage. From vibrant Pride parades to insightful discussions and employee-led activities, the cable industry continues to embrace diversity and inclusion in meaningful ways. Learn about some of the initiatives NCTA members have instituted to recognize the importance of the month. Comcast NBCUniversal has Xfinity’s LGBTQ+ Film & TV destination with new features and content collections under the theme “Universal Truths Don’t Change. Love Unites.” To this end, Comcast’s “Newsmakers” series will feature
‘Bad River’: Comcast Chronicles a Native Community’s Fight for Sovereignty
Comcast NBCUniversal's Black Experience partnered with acclaimed filmmaker Mary Mazzio and NBA Hall of Famer Grant Hill to produce “Bad River”, a documentary that chronicles the troubled history and present struggle of the Bad River Ojibwe, a Native community in northern Wisconsin. A David vs. Goliath battle The film follows the Bad River Ojibwe as they contest a 70-year-old pipeline on the brink of rupture into Lake Superior, the largest freshwater resource in North America and approximately 20% of the entire world's freshwater supply. For the Bad River Ojibwe, a pipeline rupture would
NAMIC Vision Awards Celebrate Diversity on Screen
Earlier this month, NAMIC announced the winners of the 30th annual NAMIC Vision Awards, honoring original programming that best reflects the increasingly diverse, multi-ethnic, and multicultural viewing audience. For 44 years, NAMIC has been the premier organization that educates, advocates, and empowers for multi-ethnic diversity in the communications industry. This year, OWN, Disney+, CNN, ESPN, Nat Geo WILD, and Peacock were among the Vision Award winners, for programming ranging from documentary series to an animated children’s show. OWN The Oprah Winfrey Network (OWN), founded by Oprah
Americans Love Broadband-Powered Streaming
Streaming media has exploded in popularity over the last decade, as broadband has become even faster, more reliable, and ubiquitous across the United States. In fact, the rise in streaming is possible through America’s robust internet infrastructure, facilitating the ability for someone to watch whatever they want, wherever they want. To better understand Americans’ attitudes and habits around streaming media, NCTA partnered with Morning Consult to survey over 4,400 adults in mid-March. Americans give broadband and streaming high marks Broadband enables streaming media, with robust high-speed
C-SPAN Delivers Super Tuesday To New Audiences On New Platforms
In preparation for what promises to be a significant election year, C-SPAN has been rolling out new technology on the campaign trail and expanding to new platforms to reach all types of audiences. NCTA spoke with C-SPAN to learn more about how the network has digitally transformed itself behind the scenes to be a more engaging and innovative presence for new generations. The high-tech trail Earlier this year, NCTA spoke with C-SPAN Political Editor Nate Hurst about how the network has implemented new technology on the campaign trail. Bluetooth microphones and high-quality smartphone cameras
TV Stats: January Saw Highest Streaming Yet
TV entertainment can be accessed anytime, anywhere, and on almost any device. That’s a far cry from previous decades when most viewing happened around a TV set, often live for must-see shows. Today, audiences have many viewing options, a testament to innovation in the video programming marketplace and ubiquitous, powerful broadband networks. In fact, Nielsen recently reported that the first month of 2024 set records for streaming TV viewership.