Debuting in September 2015, Mission Media is a signature program of the cable industry to further the industry’s efforts to encourage recent military veterans to join cable’s ranks. Developed by the industry’s Veterans Advisory Council under the chairmanship of NCTA President and CEO Michael Powell, and led by the Cable & Telecommunications Human Resources Association (CTHRA), Mission Media stems from the collective desire of companies in the cable industry to take a systematic, industry-level approach to the hiring of veterans, retaining them, and promoting the cable industry as a desirable place to work.
A signing ceremony between the cable industry and the Employer Support of the Guard and Reserve, a Department of Defense office, was its first activity. The ceremony underscored and affirmed cable’s on-going commitment to provide supportive work environments for those currently serving in the reserves and the National Guard.
Photographed Above: (Seated) Neil Smit, President & CEO, Comcast Cable, Nancy Duboc, President & CEO, A&E Networks, Michael Powell, President & CEO, NCTA, (Standing) Major General Tony German and Alex Baird, Principal Deputy Director Dept. Of Defense Family and Employer Programs and Policy attend the Cable Industry Launches Mission Media To Further Efforts To Hire Veterans event on September 30, 2015 in New York City. (Photo by Larry Busacca/Getty Images for Veteran's Advisory Council)