NCTA — The Internet & Television Association

The Value of the TV Bundle

The Value of the TV Bundle

cable bundle

America's TV viewers are watching their favorite shows on more devices and streaming services than ever before. Award-winning programming is available to watch at home or on the go and the array of viewer choices continues to explode.

One of the best parts of today’s TV experience is that viewers can enjoy their favorite content in several different ways, from purchasing individual shows or entire networks a la carte to subscribing to a variety of bundle options that deliver curated programming. But when broken down, it's easy to see that the programming bundle offers viewers the best overall value and experience—one that cuts down on costs while accommodating a variety of tastes even within the same household:

cable bundle


To learn more about the programming content and networks that are creating a diverse entertainment experience for all, visit our page on delivering TV value.