Americans rely on and trust that their home broadband service will perform without a hitch at any time of day and keep them safe online, according to a new Morning Consult study commissioned by NCTA. In fact, 85 percent of American adults rate the overall quality of their home internet service as positive, and specific tested aspects remain equally high.
Overall consumer satisfaction with home internet has improved since 2019, a recognition that the marketplace has seen ongoing investment and innovation, increasing competition, and significant increases in speed, capacity, and reliability year after year.
Tested Aspects of Broadband Service Get High Marks
In the survey conducted between August 18-21, among a sample of 2,208 adults, the vast majority of adults reported that they were satisfied with all tested aspects of their home broadband service.
- Security: 88% satisfaction.
- Reliability: 85% satisfaction.
- Speed of downloads: 85% satisfaction.
- Signal strength/network range: 84% satisfaction.
Broadband Satisfaction Has Grown Since 2019
Compared to a similar poll conducted in 2019, also by NCTA and Morning Consult, broadband subscribers have reported higher satisfaction rates over time.
The higher satisfaction scores mirror marketplace progress:
- In 2022 alone, a record $102.4 billion was invested by internet providers with over $2 trillion invested in the past two decades.
- Gigabit-speed service is available to 89% of American homes and businesses, and average U.S. internet speeds of 205 Mbps are 2.5 times faster than the global median
- U.S. broadband prices (adjusted for inflation) have fallen 12% since 2017, according to the Bureau of Labor Statistics.
While more hard work is ahead to extend broadband networks to America's rural communities that have yet to be connected, consumers are enjoying the benefits of today’s dynamic internet offerings.