2023 Cable Broadband Highlights: Rural Expansion, Digital Inclusion, 10G, and Sustainability

rural town

As the end of 2023 approaches, it's a great time to reflect on the impactful initiatives undertaken by America's cable industry. The ongoing efforts and dedication of cable ISPs to extend high-speed broadband connectivity to those who need it the most are undoubtedly making a significant impact for millions of Americans. At the same time, companies are demonstrating a steadfast commitment to practices that reduce greenhouse gas emissions and improve environmental sustainability.

Highlighted below are themes and topics covered in NCTA's stories over the past year, which reveal just a fraction of the myriad initiatives and challenges that are being tackled nationwide.

Rural Broadband

Over the last two decades, cable providers have invested more than $310 billion in the construction and enhancement of their networks nationwide. Significant strides have been made in the past year as they extend their services to regions that were previously without coverage.

Digital Inclusion

Cable providers are addressing the multifaceted challenge of enhancing digital inclusion demands through a comprehensive approach.  

  • The Affordable Connectivity Program (ACP) from the FCC, offering a monthly subsidy to qualifying low-income households for broadband service, has played a crucial role in extending broadband access and promoting digital equity. As of December 2023, the program has helped over 22 million households.
  • For over a decade, cable providers have removed cost barriers to broadband access through equipment donations and subsidies, including donating over 220,000 computers, all while connecting more than 14 million qualifying households to their low-cost broadband adoption programs.
  • Individuals also require the skills to navigate the online realm effectively. Acknowledging this necessity, cable providers continue to partner with local organizations and schools to provide digital literacy programs. These initiatives aim to impart vital digital skills encompassing online safety, email communication, job searching, and more.


In 2023, the first 10G network deployments marked a monumental leap in connectivity.

  • Comcast's Xfinity 10G upgrade reached 10 million locations by February across 40 cities, and it began deploying DOCSIS 4.0 in select markets with plans for multi-gig speeds in 50 million locations by 2025.
  • Mediacom elevated Iowa's connectivity, as it completed its launch of the 10G platform in West Des Moines, supporting the ramp up of symmetrical speeds from 1 Gbps to 10 Gbps in the coming years.
  • Charter, Cox, GCI, and Midco continued with their roadmap plans and are on target to achieve 10G speeds by 2025, meeting next-generation connectivity needs. The collective efforts of the cable industry signifies a transformative era in American connectivity.

Going Green

With climate change being a major issue the world is grappling with, the cable industry continues its commitment to environmental sustainability efforts.