Discovery's New Network, Hogar de HGTV, Celebrates Hispanic Talent in the Home and Food Space

This past June, under COVID-19 quarantine conditions, Discovery, Inc., launched Hogar de HGTV, an all-new, Spanish- language network dedicated to Hispanic audiences with a focus on the home and food genres. As we celebrate Hispanic Heritage Month from September 15-October 15, Hogar de HGTV is a milestone for Hispanic TV, and one that is worth examining as the cable industry strives to include more Latino and diverse voices on and behind the screen. Yesterday during the virtual Hispanic TV Summit, Eileen Piñeiro, Senior Channel Director for Discovery U.S. Hispanic (a division of Discovery, Inc
Bold Projects Win Big at This Year’s Emmys

On Sunday, TVs biggest names donned their best outfits and parked themselves in front of cameras to attend this year’s Emmy awards, mostly from their living rooms. The show was a significant departure from the past, with COVID-19 preventing the types of large gatherings that usually constitute awards shows like the Emmys. However, one thing didn’t change—the celebration of the best storytelling on TV. From Euphoria to Schitt’s Creek to Watchmen, the evening awarded the type of bold, challenging projects that have become synonymous with cable programming. Cable TV networks took home 71 awards
ESPN Prepares for Monday Night Football, COVID Style

Tonight kicks off the 50-year old American tradition of Monday Night Football, and ESPN is ready to launch its 15th season hosting the program. Even during a pandemic, ESPN has been preparing for a live broadcast under new protocols while staying true to its renowned coverage of the sport. During a media call, the new MNF commentator team, production executives, and reporters previewed the NFL season and shared how they have come together to bring football fans the entertainment they've been waiting for. This year, the network has had to scale down the number of people on site at a football
A Career of Public Service at C-SPAN

In the early 80s, after visiting the White House, a group of high school students were touring a new TV network called C-SPAN, where they were attending a live broadcast of a call-in show. When the host (C-SPAN Founder, Brian Lamb) answered the phone on air, he was told to hold for the President of the United States. Sure enough, then President Ronald Reagan was on the other end of the phone, praising the students for their engagement in the civic process after he tuned into C-SPAN from the White House’s private residence and recognized the group from earlier that morning. C-SPAN is more than
Knowing Your Audience Is the Key to ViacomCBS’s Success

These days, TV viewers have more options of shows to watch than ever. So how does a TV network decide what shows to produce? While the decision-making process is complex, networks like ViacomCBS have one powerful tool at hand: audience research. At ViacomCBS, researchers serve as deep strategic partners to brands and businesses. With teams embedded across networks like BET, MTV, or Nickelodeon, ViacomCBS researchers work in constant partnership with programming strategists. Knowing the ins-and-outs of MTV, for example, allows for more precise information gathering, better understanding of
Samantha Bee Talks on Filming Challenges and How She's Approaching the Election

With both a pandemic and presidential election happening in the same year, 2020 has been quite the year for political satire and for the media pundits covering America's state of affairs. In a rescheduled virtual panel for the Television Critics Association, comedian and political commentator Samantha Bee, who is the host and executive producer of TBS's Full Frontal with Samantha Bee, discussed how her show's production process has changed since COVID-19 hit. Along with the show's executive producer Alison Camillo, she also shared her thoughts on media coverage of the presidential election
CNN Reporters Share Their Perspectives as Women of Color Covering an Election Year

As the Democratic National Convention wrapped up last night, and with the Republican National Convention approaching, general election season is just around the corner. Television plays an especially important role during election seasons, as millions of Americans tune in to stay informed of the news, learn, and get perspective on the country's state of affairs. It's therefore the job of those TV network reporters and journalists to report the facts and to bring a comprehensive and inclusive view of current events. In a CNN film recently released on HBO Max, On the Trail: Inside the 2020
HBO's Lovecraft Country Takes New Approach in Telling America's Story of Racial Injustice

Imagine it's 1950s Jim Crow America. A Black man and Black woman are traveling together in search of his missing father, while simultaneously battling white racists, and big, monstrous creatures that look like they came straight out of a sci-fi film. Today's rap and hip-hop music play in the background. Sounds … different, right? This is the story of HBO's Lovecraft Country, a series which premieres this weekend and will roll the horror, sci-fi, and drama genres into one while exploring the racial injustices of the time period. There are many elements that go into making the show a unique
VIDEO: How Do Consumers Think About TV?

Inside ViacomCBS’s approach to crafting content that connects with today’s audiences.
Behind Lifetime's Mission to 'Stop Violence Against Women'

At this week's Television Critics Association press tour, conducted virtually this year, Lifetime brought together a panel on the network's upcoming two-night documentary, Surviving Jeffrey Epstein, which premieres this coming Sunday. Panelists included the filmmakers and real-life sexual assault survivors of the late financier's crimes. These women spoke to the challenges of sharing their trauma for television, as well as the empowerment that came with having worked on the film. The documentary is a follow-up to the Peabody Award-winning Surviving R. Kelly, which brought to the forefront the