At this year’s SCTE Cable Tech Expo, during the “The Path to 10G” panel, the CEOs of NCTA, CableLabs, and SCTE (Michael Powell, Phil McKinney, and Mark Dzuban, respectively) announced the launch of the 10G Challenge—an invitation to technology leaders, start ups, entrepreneurs, engineers, and more—to develop new technologies, services, and applications that make the most of a next generation