Overwhelming Majority of Americans Now Go Online
One of the fastest growing technologies in history has reached another milestone as 89 percent of Americans are now connecting to the internet, according to a new Pew Research survey. The growth in internet adoption can be attributed to many factors but one is the effort of ISPs to reach low-income families, senior citizens, veterans, and others through broadband adoption programs that provide discounted internet services and digital training for people who face challenges in accessing the internet. Previous surveys that looked at why people do not use the internet cited household income, age
Industry Jobs Survey Reveals Enormous Job Variety and New Disciplines
The cable industry is ever-evolving and growing when it comes to creating job opportunities and expanding its dynamic list of roles and positions, a recent survey indicates. More than 800 different job titles exist across the industry, according to the Cable and Telecommunications Human Resources Association’s (CTHRA) 2017 Annual Compensation Surveys. The survey polled a mix of cable operators and programmers and reported that new job families and positions were added due to the changing and competitive marketplace. “The survey captures the significant impact that digital’s continued growth is
U.S. is A World Leader in Internet Inclusivity
The United States ranks third in the world in internet inclusivity, according to the 2018 Inclusive Internet Index conducted by The Economist Intelligence Unit. The report, in its second year, examined 86 countries and ranked them according to their scores in four categories: availability, affordability, relevance and readiness. The U.S. third-place rank came thanks to strong ratings in the availability and affordability pillars. Under affordability, the U.S. was second only to Canada. The affordability category measured the cost of access (in relation to income) and competition in the
Botnet Attacks Are Rising and What Cable is Doing About It
Akamai's Q4 2017 State of the Internet / Security Report found that botnet attacks, particularly distributed denial of service (DDOS) attacks, continue to rise in the U.S., increasing by 14 percent from this time last year. This type of cyberattack, which is a form of credential abuse, can have severe ramifications for businesses and internet users when their security and protection is compromised, and can cost businesses millions of dollars. ISPs are committed to keeping internet users and their computers safe from a barrage of botnet threats, and many have invested in and implemented tools
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Briefing Materials & Hill Appointments
Briefing materials to help you prepare for your Hill meetings can be found here. Information for scheduling Hill appointments for Tuesday, May 8 and Wednesday, May 9 can also be found here.
A Conversation with TV One Leaders During Black History Month
With Black History Month coming to an end, we checked in with TV One’s General Manager, Michelle Rice, and senior vice president of original programming, D’Angela Proctor. As Rice said during a recent event at NCTA honoring the month, “[TV One] celebrates Black History Month 365 days a year.” During an interview, they shared their take on diversity programming across the television landscape, and what still needs to be done to ensure that African-Americans have a voice at the executive table and ultimately, on the screen. Describe what TV One represents and what it means to you, your
How Providers Engage Consumers in a World with an Abundance of Choice
Across the country, millions of employees across the cable industry work in some way or another to bring Americans the internet and TV services they rely on everyday. This week, we talked with Mark Snow, senior vice president and general manager of Co-op at CTAM—the cable industry’s resource for marketing. Snow shared how much the marketplace has evolved in the last two decades, and just how big of a role that the marketing side of the business plays in setting the tone for the industry and for consumers. In the early 2000s, when digital marketing was still nascent, marketing boasted a lot of
The Benefits that Americans Reap from Cable's $275 Billion Investment
Over the past two decades, cable providers have invested more than $275 billion to deploy and continually upgrade networks and other infrastructure. This investment has led to the deployment of fast internet networks that are available to 93 percent of American households. The result of this ongoing investment? In just the last few years, internet speeds have quadrupled, enabling consumers to enjoy all of the streaming, downloading, and gaming they desire. And these networks are ready for a future in which virtual reality, augmented reality, artificial intelligence and other interactive