With internet speeds getting faster every year, and more connected devices populating homes, people are online more than ever before. America’s broadband providers have invested over $275 billion in the past 20 years to upgrade and expand their networks—which has allowed people to experience next generation technologies like AR and VR, and to unleash limitless possibilities for Americans to explore in areas like education, healthcare, business, entertainment, and beyond. Moreover, what’s particularly fascinating is the incredible opportunity that this investment has opened for video. It’s almost impossible to keep track of all of the TV Everywhere apps available and the billions of minutes that are streamed daily by millions of viewers. Everyday, people view video content online as our society continues to gravitate towards visual storytelling and ways to connect virtually face-to-face.
The latest Cisco VNI Forecast reports that video accounted for 76 percent of all U.S. consumer internet traffic in 2017. And in fact, by 2022, this figure will rise to 79 percent, as the report predicts.
Video is here to stay, and America couldn’t be more excited.