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TV Stats: Live Sports Is a Heavy Hitter

As audience habits around entertainment viewing have changed over the years, with many preferring to watch some shows time-shifted, sports are one arena where live-viewing still has mass appeal. In fact, sports programming continues to set records and draw live

As audience habits around entertainment viewing have changed over the years, with many preferring to watch some shows time-shifted, sports are one arena where live-viewing still has mass appeal. In fact, sports programming continues to set records and draw live audiences.

19.84M Viewers for the season premiere of “Monday Night Football”; 5.35M Viewers for the MLB American League Division Series Game 1; 16% Increase in the MLS viewership

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