TV Stats: Live Sports Is a Heavy Hitter

As audience habits around entertainment viewing have changed over the years, with many preferring to watch some shows time-shifted, sports are one arena where live-viewing still has mass appeal. In fact, sports programming continues to set records and draw live audiences.

19.84M Viewers for the season premiere of “Monday Night Football”; 5.35M Viewers for the MLB American League Division Series Game 1; 16% Increase in the MLS viewership