In the old days, cable shows were awash in premium giveaways. But in these more frugal, efficient times, such items are far more scarce. However, I ran into Cable Positive's Steve Villano tonight at The Cable Show's media reception and he showed me the premium they've brought to the Show. At first glance it appears to be a rubber wrist bracelet, along the lines of the Lance Armstrong LIVESTRONG bracelets. But then he snapped it opened and showed me that there's a USB drive hidden inside, which contains Cable Positive's annual report and some of their PSAs. Nice! Positive and practical.