New Study Examines Internet Traffic Patterns and Bandwidth Requirements

internet traffic concept

As America climbs out of the COVID-19 pandemic, cable's broadband networks continue to prove their ability to handle unprecedented spikes in internet traffic—from the state lockdowns of last spring when more people than ever before connected online, to the present day as businesses and schools begin to experiment with new hybrid working models. But no matter what the “new normal” will be, one certainty is the importance of a reliable and robust broadband connection.

As we step back and assess how networks handled the pandemic surge in traffic, a new report by Cartesian, a consulting group with expertise in telecommunications, shines some light on how traffic flows over the network, how much bandwidth popular applications utilize, and how multi-person household needs vary depending on usage patterns. The full report can be found here

Cartesian’s three key takeaways include:

1. Asymmetrical Bandwidth Most common household applications use much more downstream than upstream bandwidth

Downstream traffic is comprised largely of video streaming. These applications, which include Disney+ and Netflix, almost exclusively rely on downstream bandwidth, with the higher quality streaming options (e.g., UHD, 4K DTV) consuming the most bandwidth. Live games also require much more downstream than upstream bandwidth. Video conferencing applications use more upstream bandwidth than most other applications, but actual traffic ratios vary by application.

downstream and upstream bandwidth consumption

Despite video conferencing using higher upstream bandwidth than other applications on a relative basis, it is still a small part of overall data usage of the internet on an absolute basis. The biggest user of internet bandwidth is video streaming—more than half of total global traffic.

Downstream 93 and Upstream 7

The Cartesian study confirms historical trends reflecting consumer usage that remains highly asymmetric as video streaming remains significantly popular. Most common applications also typically need more downstream bandwidth than upstream. 

Average US Peak Hour Downstream

2. Multi-device scenarios show modest increases in bandwidth usage and do not reflect increases in consumption that are strictly additive

The tests were done in homes with multi-device usage scenarios including entertainment and video conferencing. These scenarios were designed to represent demand for up to four simultaneous video conference calls running in a household, as 90% of U.S. households are comprised of 1-4 members.

Multi-Device Scenario Test Results

Testing two concurrent video calls with five participants in each call required average bandwidth of 1.4 Mbps downstream and 1.2 Mbps upstream. When additional video conferencing calls were added on the same network within a home, overall bandwidth consumption did not increase linearly. Specifically, even though a single video conferencing stream uses 1.2 Mbps on the upstream (Zoom), Cartesian testing shows that two simultaneous video conferencing streams only used 1.7 Mbps, not 2.4 Mbps as might be assumed. Two separate, simultaneous group video conferencing calls used 1.2 Mbps upstream bandwidth, three group calls used 1.7 Mbps, and four group calls used 4.4 Mbps.

The average bandwidth consumed in these scenarios was lower than what would be expected based on collectively summing each application’s standalone recommendations. These findings suggest that many factors beyond the number of applications running—such as hardware, operating systems, network conditions—can influence actual bandwidth requirements. The amount of downstream and upstream bandwidth required to participate in typical and even very active video conference calls was modest and well within the range of all current broadband service tier offerings.

To clarify, applications behave differently when used simultaneously by multiple people in a home as compared to individually, and oftentimes only require moderate bandwidth speeds to carry out common household activities.

3. Applications adapt to the available bandwidth

The study conducted usage tests to measure the actual downstream and upstream bandwidth consumed by a sample of applications. The tests were all completed on broadband connections that far exceeded the recommended bandwidth levels for each application (200 Mbps downstream, 20 Mbps upstream). The chart shows an application’s recommended bandwidth requirement and the tested range. An application's use of adaptive bitrate video, the speed at which data transfers, extends that range. Due to the use of adaptive bitrate streaming by applications, apps can adapt and run outside of a recommended bandwidth range.

applications downstream and upstream

This means that video conferencing applications can properly function at lower levels of bandwidth when there are constraints, often with no perceptible reductions in quality. Live streaming applications such as YouTube Live require more upstream bandwidth than downstream due to the fact that the user is streaming live content upstream to the internet.

speed downstream and upstream bandwidth

In effect, applications adjust their bandwidth usage in response to changing network availability. The Cartesian tests reveal that lower bandwidth was typically needed than was recommended by the application publishers.


Cartesian found that the most common applications typically needed more downstream bandwidth than upstream. For example, in one scenario reflective of concurrent household usage of entertainment applications, Cartesian observed an average downstream bandwidth of 24.2 Mbps and average upstream bandwidth of 1.4 Mbps, an overall ratio of approximately 17:1. 

In line with recent technological innovations, Cartesian found that applications tended to adjust their bandwidth usage in response to changing network availability. Single-application tests also commonly resulted in lower bandwidth needs than recommended by the application publishers. These efficiencies were also observed in multi-device scenarios, resulting in moderate bandwidth consumption overall, and all scenarios tested required bandwidth levels that fall within the range of speeds commercially available to most U.S. households. 

The real-world scenarios tested under this study provide important data demonstrating how broadband capacity is actually used in environments where multiple applications may be in use at the same time. In addition, the data further highlights the benefits and efficiency of asymmetrical service offerings where faster downstream speeds are a closer match to the significantly larger amount of downstream traffic generated by typical consumer usage. As the cable industry continues its work to build robust, scalable platforms that meet consumer connectivity needs today and will be ready to serve our multi-gigabit future, it is contributions like this Cartesian study that will help us better understand how consumers use broadband today and where consumers will take us tomorrow.