October is Breast Cancer Awareness Month, and as new breast cancer screening recommendations emerge this year, Lifetime has once again taken the initiative to highlight the importance of individualized screenings and early detection in the fight against breast cancer. The network's annual "Stop Breast Cancer for Life" campaign partners with the Breast Cancer Research Foundation (BCRF) and prominent figures to spread awareness and empower women to prioritize their health.
A Long Time Supporter
Breast cancer has become the most commonly diagnosed cancer globally, making up 12% of all new cancer cases worldwide. It is also the most diagnosed cancer among women, affecting one in eight women in the United States during their lifetime.
For over 25 years, Lifetime has been at the forefront of the fight against breast cancer through its "Stop Breast Cancer for Life" initiative. The network is dedicated to providing women and families with the most up-to-date and comprehensive information about the disease through promoting individualizing screenings, and ensuring that every woman receives the appropriate tests and care tailored to her unique risk factors.
Prominent Figures and Partnerships
This year's campaign PSA, presented by Ulta, features award-winning actress and host Keshia Knight Pulliam and TV correspondent and author Rachel Lindsay. Both women have experienced the impact of breast cancer through friends and family, making them passionate advocates for early detection.
Lifetime's campaign also features First Lady Jill Biden, appearing in a PSA encouraging women to prioritize their health by discussing mammograms and other cancer screenings with their doctors. Dr. Biden’s message emphasizes the life-saving potential of early cancer detection.
Gratitude for Lifetime's Support
BCRF expressed thanks for Lifetime's continued commitment to raising awareness about breast cancer. Dr. Dorraya El-Ashry, BCRF Chief Scientific Officer, highlighted the vital role of screening in early detection and improved outcomes. "While we’ve made significant strides in reducing mortality rates, there is still an urgent need to cure the disease and, simultaneously, find a way to prevent it entirely. With Lifetime’s support, we hope more women are empowered to take control of their health," said El-Ashry.
BCRF will once again present the "Lifetime Award" grant later this month to support a leading breast cancer researcher.
Movies About Breast Cancer
This year's campaign includes three breast cancer-themed movies available on various Lifetime platforms during October. These inspiring stories of resilience and courage provide a platform to raise awareness. They include "FIVE," an anthology directed by Jennifer Aniston, Demi Moore, Alicia Keyes, Penelope Spheeris, and Patty Jenkins; "Four Extraordinary Women," which explores one man's emotional journey as four loved ones battle breast cancer; and "List of a Lifetime," starring Shannen Doherty, focusing on a woman's search for her adopted daughter after a breast cancer diagnosis.
Lifetime's "Stop Breast Cancer for Life" campaign continues to be a powerful force in the fight against breast cancer. By advocating for individualized screenings, partnering with influential figures, and highlighting the importance of early detection, Lifetime aims to inspire women to take control of their health and motivate people to work toward a future without breast cancer.