Cable TV networks have long used their large reach and influence to move the needle on important issues, and Cartoon Network's commitment to spreading awareness about bullying issues is an example of how powerful storytelling can make a difference for young viewers.
In honor of National Bullying Prevention Month this October, Cartoon Network has unveiled a new PSA, "Redraw Your World Without Bullying," which demonstrates how to help someone who is experiencing identity-based bullying because of their race, religion, disability, immigration status, sexual orientation, gender identity, or physical appearance.
The PSA, which is available on all of the network’s social platforms, is part of the network's award-winning national campaign, "Stop Bullying: Speak Up," and uses original animation with popular Cartoon Network characters.
Since its launch in 2010, "Stop Bullying: Speak Up" has collected stories from kids all over the country who witnessed bullying incidents and found ways to stop the behavior. Cartoon Network also works with partners and leading experts on the issue, such as PACER's National Bullying Prevention Center, to ensure that its messaging to kids is evidence-based and supported by research.
By sharing these real-life stories through its popular animated cartoon characters, the network aims to use its airways to educate school-aged students about bullying prevention, inspire them to be allies to those who are being hazed, made fun of, or discriminated, and to ultimately help make the world a kinder place.