Cable TV Networks Strive to Elevate the Hispanic Community

Hispanic Heritage Month - Cartoon Network

In honor of Hispanic Heritage Month, which began on September 15 and runs through October 15, cable programmers have launched initiatives aimed at lifting the voices of the Hispanic community and raising awareness around the importance of embracing diversity and inclusion in every facet of American life. Cable TV networks work year-round to use their large reach and influence to better educate and inform millions of viewers about the different cultures and ethnicities that make up America. During Hispanic Heritage Month, the cable industry joins the rest of the country in recognizing and lauding this growing and vibrant demographic. 

Here are just a few of the campaigns and projects underway in the cable community in tribute to Hispanic Americans. 

AMC Networks has partnered with the Congressional Hispanic Caucus to launch the public service campaign, "Unidos/United." The PSAs aim to shine a light on the stories of Hispanic and Latino people and to celebrate the contributions and culture of Hispanic communities. Featuring Democrat caucus members, including California Representatives Nanette Diaz Barragán, Tony Cárdenas, and Raul Ruiz, the spots are airing on AMC, BBC AMERICA, IFC, SundanceTV, WE tv, AMC+, and its social media channels to reach as many audiences as possible and to spread the word about the achievements and impact that the Hispanic demographic has made on American culture and society. 

"Hispanic Heritage Month to me is about esperanza this year. In English, that's hope," remarked Rep. Tony Cárdenas in one of the PSAs. "We need to tell the stories of the diversity of different people. Although there are some differences, fundamentally we are the same," said Rep. Raul Ruiz.  

AMC+ also released a special collection of 25 series and films, "Celebrando La Unidad," that portray some of the most creative and compelling stories of the Hispanic community and the Latin and South American countries where they take place.  

"We are honored to partner with the Congressional Hispanic Caucus to recognize the vital contributions of Hispanic and Latino people in the U.S. and beyond. As part of our ongoing commitment to amplify underrepresented communities, it is important we celebrate this rich and vibrant culture not only this month, but every day of the year," said Aisha Thomas-Petit, Chief Diversity, Equity, and Inclusion Officer at AMC Networks. "AMC Networks is proud to support a range of initiatives that ensure equitable representation in our workforce, elevate Hispanic and Latino voices, and share diverse and inclusive stories with viewers across the globe."  

NBCUniversal and Telemundo have launched a bilingual campaign, "Come With Us / Juntos Imparables," in commemoration of the month to "recognize the culture and contributions of generations of Hispanics and highlight individuals who have enriched the United States through their achievements." The campaign includes English and Spanish versions of the official "Come With Us" spot, as well as curated integrations, vignettes, special news coverage, and Hispanic themed programming, all of which are appearing on all NBCUniversal properties and social media channels throughout the month. 

"As reported by the recent U.S. Census results, more than 62 million Hispanics are fueling our country's demographic and economic growth as America becomes more diverse and multicultural than ever. At a time when everyone is ready to look to the future with a renewed sense of optimism, we celebrate our Hispanic heritage and contributions as we kick off this important campaign," said Mónica Gil, Chief Administrative & Marketing Officer, NBCUniversal Telemundo Enterprises. 

Univision is conducting a multiplatform, five-week long programming roadblock of Hispanic Heritage Month programming on all of its channels, which include segments dedicated to Mexican Independence Day, Latinos "living the American dream on their own terms," and interviews with Hispanic celebrities who will speak about their heritages. 

The network has also published a Hispanic Heritage Month online resource hub on its website that provides content and tools for Hispanic people to share in their cultural traditions, including movies, TV shows, podcasts, books, and recipes. The hub also released a virtual experience on September 27 for people who were interested in learning about and virtually visiting countries in Latin America and the Caribbean. 

In addition, Univision's bicultural and bilingual initiative, "Se Habla USA," is highlighting prominent Hispanic changemakers and small business owners across the country.

WarnerMedia's networks have come together to celebrate the month through video campaigns and partnerships aimed at immersing audiences in the history and culture of the Hispanic community. HBO Max's Hispanic marketing division, HBO Max Pa'lante, launched "Pa'lante! Promise," an initiative designed to prominently elevate selected series, films, shorts, and podcasts made by and feautring Hispanic people. The initiative is being done in partnership with OneFifty, which is WarnerMedia's artistic studio. Cartoon Network also highlighted how kids are using music and dance to honor their Hispanic heritage. And tbs, TNT, and truTV created the "Ponle Color" campaign, which encourages audiences to celebrate diverse people and cultures.