For years, upgrading the speed of broadband networks has typically focused on increasing how fast consumers can download movies, stream their favorite content or run dozens of internet-connected…
An Evolving and Expanding Video Marketplace
The FCC today adopted its 15th annual Video Competition Report, which highlights how the video marketplace continues to evolve and looks at how trends are changing in home video consumption. Without question, the video distribution marketplace is more competitive than it has ever been before. While cable in 1992 enjoyed a 98% share of the pay TV market, consumers today see a vastly different landscape populated with satellite and telco video competitors providing service to more than 4 out of every 10 MVPD households. Consumers are benefiting from a vibrant and exciting video marketplace where providers compete fiercely in offering innovative and creative new services. Key findings in the report:
- The FCC found that by mid-2012, the number of MVPD subscribers grew from 100.8 million to 101.0 million households between year-end 2010 and June 2012.
- Cable’s share of the video marketplace fell from 59.3 percent of subscribers at the end of 2011 to 55.7 percent at the end of June 2012.
- DirecTV and Dish Network remained the second and third largest MVPDs in the country, together accounting for 33.6 percent of all MVPD subscribers by the end of June 2012, up from 33.1 percent in 2010.
- Telco providers’ share of MVPD households increased from approximately 6.9 percent in 2010 to 8.4 percent, serving 8.6 million customers at the end of June 2012.
- By the end of 2012 the number of Internet-connected television households reached an estimated 41.6 million households, or 35.4 percent of all television households.