NCTA — The Internet & Television Association

Watch How Apps are Transforming TV

Watch How Apps are Transforming TV

It wasn't always this way - we used to have to sit at home, gather in front of the TV and wait patiently for our favorite shows to come on. Fast forward to today and we’re having new and exciting TV experiences but without being tethered to the TV. With apps turning nearly every device we own into a TV screen, we can watch what we want, wherever we are, on the schedule we choose.