Social Impact
Supporting Communities
As members of communities who live in the places that we provide service, cable operators and TV programmers understand and embrace their role as positive contributors to society. From recruiting and hiring thousands of veterans, supporting hundreds of local community programs, and actively volunteering to improve the lives of our customers, the cable industry has a long-standing commitment to be a force for good in urban and rural communities. Annually, we donate millions to efforts that include everything from enhancing student learning and digital literacy, to restoring and rebuilding towns after natural disasters, and much more.
Mission Media
Debuting in 2015, Mission Media is a signature program of the cable industry to recruit recent military veterans to join cable’s ranks. Developed by the industry’s Veterans Advisory Council under the chairmanship of NCTA President & CEO Michael Powell, and led by the Cable & Telecommunications Human Resources Association (CTHRA), Mission Media stems from the collective desire of companies to take a systematic, industry-level approach to the hiring of veterans, retaining them, and promoting the cable industry as a desirable place to work.
In 2018, Mission Media launched its newest initiative, Models of Success, a collection of case studies focused on employers’ best practices for recruiting, on boarding and retaining veterans. Models of Success also includes spotlights of veterans who have successfully transitioned into careers within the cable and media entertainment industry.
Veterans Thrive in the Cable Industry
Military veterans have long been recognized as an outstanding talent pool. Their extensive leadership and teamwork experience make them an ideal employees – especially in a fast moving, ever changing industry like cable. With so many experienced men and women returning home and seeking careers, cable companies are actively recruiting and hiring thousands of military veterans for all types of careers.
This is just a small sampling of the efforts underway to honor and recruit America’s veterans into the cable workforce, where their background and skillsets will go far and where customers, communities and fellow employees will only benefit from their influence. Watch the videos:
Giving Back to the Community
Our employees live in communities in every corner of the nation, so we take pride in supporting programs ranging from helping families repair homes after natural disasters, to eliminating childhood hunger, and everything in between. The industry donates more than $1 billion in cash and in-kind donations to support local communities every year.
Success in today’s digital economy requires knowledge and ability to use personal technology. That's why our member companies provide internet connections, hardware, and digital literacy training in technology centers across the country. And we are committed to closing the digital divide by offering qualified families low-cost broadband service so that everyone can benefit from the internet.
Industry Initiatives
Our members are dedicated to enriching the communities they serve, because after all, community spirit is at the core of connecting people. See the variety of ways network operators and TV programmers leverage their skills and power to give back and leave their mark.
Fostering diversity and inclusion has for decades been a cornerstone of the cable industry.
Diversity is a core value and recognizes that much of our industry’s success is directly attributable to the diversity of views, opinions, and experiences of our employees and communities we serve.
