The Future of TV is Apps
Today, we live in a highly competitive video marketplace where entertainment is no longer confined to the living room TV. We have access to live programming that can stream directly to a tablet, computer, or smartphone. We can purchase and download our favorite shows via multiple services and providers. And we can store our video in the cloud and then watch it on almost any device from any location. It’s all done through an ever-growing marketplace of TV apps.
In his recent keynote address, Apple CEO Tim Cook declared the future of TV was apps. Cook couldn’t be more right. In fact, already Americans are enjoying hundreds of TV apps from networks, providers and streaming services all vying for our eyeballs and attention.
Number of TV and movie networks on Roku, America’s most popular app-based video device.
Approximate number (in millions) of IP devices in the market today can support one or more pay TV apps.
Viewers (in millions) of the 2015 NCAA Football Championship on WatchESPN, a 128% increase over 2014.