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Why the Critics of Tiered Pricing Are Wrong

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    “Universal” one-size-fits-all pricing isn't fairer

    When nearly 40 percent of the nation’s downstream bandwidth is utilized by one percent of broadband subscribers, it’s unfair to ask lighter users (i.e. paying bills online or checking email) to subsidize super-user activity. Tiered pricing allows online business owners, bloggers and new media entrepreneurs to enjoy powerful broadband networks that deliver an enormous return on their investment. By forcing every user to pay more, universal pricing creates an unfair precedent that will also slow broadband adoption efforts.

  • 2

    High Fixed Costs Require Ongoing Investment

    Despite the hundreds of billions of capital investment that providers have made to expand and enhance America’s broadband network in the last decade, arguments supporting universal pricing fail to address the role future investment plays in pricing. Measuring gross margins on broadband service is an irrelevant exercise in a capital and labor-intensive business. The true challenge lies in recovering the fixed costs of the network investment while planning for future modernization and expansion.

  • 3

    Tiered pricing doesn't create artificial scarcity

    Critics of tiered pricing have begun accusing broadband providers of applying usage limits to pad profits. This claim belies reality. Providers, in any industry, want customers to use and enjoy their service as much as possible so they continue to subscribe. Cable broadband providers price services to allow any user to subscribe and enjoy the Internet, while universal pricing advocates seem to favor only those that demand the most services.

Typical Home Data Usage [Click to Enlarge]

Typical Home Data Usage

BILLION - Investment that cable broadband providers have made over the last decade towards capital upgrade and expansions of America’s broadband networks. Tiered-pricing helps allocate these costs fairly.

  • If
  • Then

Usage based or tiered pricing becomes common for broadband service

  • Consumers will pay for actual amount of bandwidth they use
  • Americans that haven't subscribed will have another incentive to join
  • Web applications and services will be incented to disclose their data requirements