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Closing the Digital Divide

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Today, an Internet connection is a must-have for school assignments, healthcare, communicating with friends, finding a job, and starting a business. While broadband service is now available to most Americans, too many families remain unconnected to this important network.

The cable industry is committed to closing this digital divide by promoting the benefits of broadband, encouraging families to connect, and by offering programs that help families overcome barriers they may face.

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Programs that Connect Us

Cable companies are providing discounted Internet services, hardware, digital literacy training, and technology centers across the country to increase accessibility. Here are some great examples:


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Encouraging adoption is more than just delivering the Internet. It’s about education, community, and support.

Ways to Encourage Internet Adoption

  • 1

    Reveal the Internet's Relevance

    Many people who do not have home Internet access question its relevance. Through messaging and partnerships, the cable industry is helping families understand the impact broadband can have on their lives and communities. A 2014 survey of homes participating in broadband adoption programs found that 98% of families chose to sign up for the adoption program because their kids need the Internet for school. A majority, 62%, said they need Internet services to look for or apply for jobs, and 68% said a reason for getting broadband access at home was to get health and medical information online.

  • 2

    Assist with Digital Literacy Training

    One of the primary barriers to broadband adoption is the absence of digital literacy skills. Many people are intimidated by new, unfamiliar technologies and don’t know how to use Internet to find information or connect with friends. To help families overcome these challenges, the cable industry partners with a wide variety of national organizations and local community groups to offer digital literacy classes that explore the benefits of being online and teach skills to safely use the Internet.

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    Help with Costs

    Costs associated with Internet access and computers can serve as barriers to adoption for many families. The cable industry has invested more than $300 million in broadband adoption programs, such as Internet Essentials and partnerships with Connect2Compete, to provide discounted Internet services as well as computers and hardware to qualifying families. These programs have connected more than 750,000 families to the Internet.

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When asked how internet adoption programs impact families, here’s what they said.

How the internet adoption programs have impacted families.

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Every year, more and more families are discovering the importance of an Internet connection at home. Through awareness, education, broadband adoption programs, and an ever-growing network, more people are connected to the Internet than ever before.