The final day of the 2012 Cable Show kicked off this morning with the last general session. To get the session started, Piers Morgan sat down for a one on one interview with Conan O’Brien to discuss his move away from traditional television to an online media empire.
Noting that Conan’s online following dwarfs that of Tonight Show host Jay Leno, Morgan asked what strategy drives Team Coco. O’Brien, crediting his savvy web team, said the show gets most of the focus, but you have to put a great deal of effort into promotion efforts on social media.
The full interview is fascinating and available for viewing at http://2012.thecableshow.com/vod
Following the O’Brien interview, a sports panel convened to discuss sports programming. Noting that 99.4% of ESPN programming is watched live, the panel discussion explored innovation in sports coverage. That discussion included the possibilities around sports programming for social viewing/media, 3D sports, and creating markets for new sports.