Understanding Why Some Still Don’t Connect to the Internet


Cable has made extensive efforts to connect all Americans to the Internet. And while high-speed Internet adoption has rapidly increased in the United States (A recent Pew study reported that in the last decade, broadband adoption has gone from 61% to 85% of American adults ages 18 and older), still too many low-income families remain unconnected and are at risk of falling behind in the global information economy. Connecting all Americans in order to bridge the digital divide and expand the availability of broadband service remains a national goal embraced by cable companies. In a recent blog post, David L. Cohen, Comcast Executive VP & Chief Diversity Officer said, “[I]n just over two years through our Internet Essentials program, Comcast has connected an estimated 1 million low-income Americans, or more than 250,000 families, to the Internet at home. To put that in perspective, that’s more than the entire population of a city like San Francisco or a state like Delaware or Montana.”

Take a look this week’s #BroadData to learn more about the reasons some families haven’t connected and how cable is helping to make sure everyone has access to the opportunities broadband delivers.