The second day of the 2012 Cable Show gets underway with the second general session. The session got off to a start with Verizon announcing a new content discovery service as part of a discussion of content delivery and consumption.
Actor/director Ed Burns joined Rio Caraeff (VEVO), Dan Mead (Verizon Wireless), and Neil Smit (Comcast Cable) to discuss consumer consumption patterns, and new delivery methods to reach an audience.
Careff made the observation that we are in the midst of a change in consumer attitudes that may be generational – with the prior generation valuing content ownership and the newer generation valuing access. All the panelists agree that consumers are demanding more content on more platforms, and providers are innovating to address and shape that demand.