It's times like these when having our extra-large flatscreen TVs, multiple connected-devices, high-speed Internet and Wi-Fi, and wide variety of cable channels is that much sweeter. Why? Because March Madness is here – brackets are in, bets have been made, back-to-back games have been scheduled and now we get to soak in over two weeks of college basketball glory.
Once again, you can watch all 67 games of the NCAA tournament live via CBS, TNT, TBS or truTV. All games can also be streamed online and across devices with March Madness Live, the official tournament app, or on the TV networks’ digital platforms – yet again making the tournament a TV everywhere multi-screen experience. Fans can also track their brackets and access video highlights, full game replays, real-time game alerts, live scoring updates, and stats available from more devices and more platforms than ever before.
The Madness doesn’t end there. Brand new this year, the Final Four semifinal games will have three TV feeds. In addition to the standard broadcast on TBS, each game will also play live on TNT and truTV with team-specific produced broadcasts, narrations and team-focused graphics. The best part is, all three streams will also be available on the March Madness Live app.
Every year, the TV everywhere experience across platforms becomes more absolute and comprehensive. Last year, demand for March Madness Live increased 168 percent over 2012 and unique viewers more than doubled to 3.4 million, up from 1.6 million in 2012. The new larger list of approved devices and online platforms, and the added online streams, offer even more chances for fans to engage and consume this year.
March Madness is here. We hope you enjoy it as much as we will!