Behind the Numbers: More Video Choices for Consumers

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This week Nielsen released the Total Audience Report full of facts and figures about how Americans consume video content. We are diving deeper into the report to see how the viewing landscape is evolving. Consumers now have an overwhelming number of choices for what and how to watch, driven by advancements in technology and the availability of high-speed Internet. The snapshot below from Nielsen’s report shows how the video landscape has dramatically changed and improved, putting the power of choice in the hands of the consumer. And if there’s one thing the chart below also highlights, it’s that there is significant competition in the marketplace.

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While there is so much great programming to watch, the majority of Americans still choose their big screen TV for viewing video content, yet the hours per day spent on laptops, smartphones and tablets is growing. Nielsen’s report shows digital video -- anything from short YouTube-style clips to cable-authenticated online apps to OTT services -- has increased 53 percent in viewers age 18-49 and 62 percent in viewers age 25-54 in just one year.

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Visit Nielsen’s site for the entire Total Audience Report. And for more industry stats and facts, visit our Industry Data page.